FLANDERS FLOORING DAYS 2025 BEAUFLOR GETS CREATIVE
Beauflor’s Create concept has become the benchmark in flexible custom design for vinyl flooring and for this year’s Flanders Flooring Days (FFD), the Belgian manufacturer is relaunching the programme with more focus on co-creation.
Create utilises Beauflor’s advanced digital print technology to allow almost any image to be printed on to its vinyl flooring. The flexibility of digital printing also means that custom designs can be produced quickly and at low order volumes. To relaunch Create, Beauflor will immerse visitors in a journey of design discovery, culminating in the installation of designs created through the programme in its studio.
The Create concept makes Beauflor a leader in design and digital print technology, but the company will also use FFD to show how it competes on value and volume in its residential and commercial products. Through two revamped entry-level collections and a mid-level range aimed at independent retailers and wholesalers, Beauflor will show just how its product portfolio meets the current demands of the UK flooring market.
Chris Roberts, regional sales director, said: “We’d love to welcome the UK flooring industry to our showroom throughout Flanders Flooring Days. For everyone, it’s a great opportunity to get up to speed with our product developments as well as experience how our Create programme is changing the way people think
DISCOVER CIRCULAR DESIGN WITH LOUIS DE POORTERE
Known for its beautiful designs in woven carpets and rugs, Louis De Poortere is showing its wares to the world at Flanders Flooring Days.
Featuring in The Hub, the central gathering point within easy reach of all participating brands, Louis De Poortere will be presenting the latest designs in its 2025 Ecorugs Collection. Launched in 2023 as the brand’s drive to a circular production model, Ecorugs now uses 40% recycled content and is fully recyclable through the Take Care Programme. Ecorugs maintain the design quality and refinement that Louis De Poortere is famed for.
The 2025 Ecorugs Collection sees a range of new designs, a selection of which will be on show at FFD. For this year, the hugely popular Antiquarian line sees new designs in Suzani, Tabriz, Kasak, Antalia, while Mad Men enjoys two new designs in Sol and Virgin Land. Louis De Poortere has also expanded Structures with Berber and Craft with Ribbon.
Visitors to The Hub will also be able to learn about the new outdoor qualities from Ecorugs. These new outdoor-suitable rugs bring a layer of comfort to outside living spaces in popular designs like Mad Men’s Cracks, Griff and Jacob’s Ladder and Fading World’s Medallion. Just like all other Ecorugs they are also machine washable, so they stay looking good all year round.
Alan Russell, sales director, said:“Flanders Flooring Days is really worth the trip for retailers as the region is at the heart of Belgium’s historic carpet and flooring manufacturing industry. Our space at The Hub makes it easy for you to experience our newest designs
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first hand, while also discovering other Belgian brands. Plus, if you would like a behind the scenes look at how we’re blending our historic weaving with an approach to product circularity, our Mouscron factory is also just a short drive away, where you would be most welcome.”
www.louisdepoortere.com
about vinyl flooring. The digital technology behind Create is really impressive and a visit to our showroom, which is just half an hour’s drive from Kortrijk, will give a unique insight into the concept.”
Visitors will also be able to discover the latest trends and enjoy an exclusive glimpse into Beauflor’s 2026 launches. Find out more about Flanders Flooring Days, 2 – 5 June, Belgium here and book your appointment to ensure the best possible experience when you visit.
www.beauflor.com/global/en
https://ffd25.registration.xpogroup.com/invitation?language=en
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