This also means that the grouts can be used either internally or externally and in permanently immersed locations such as swimming pools. They are suitable for use with all types floor tiles, including natural stone, especially where a narrow fine-textured joint is required. Containing reinforcing polymers, the new grouts have a high flexural strength, meaning they are suitable for use in areas where movement of the substrate or vibration can occur, such as in heated floors or where tiling has been applied to wooden flooring.
The new range also feeds into one of the key design trends currently - namely the escalating popularity of wood effect tiles. Norcros Adhesives has therefore created four new colours which are specifically designed to complement this new generation of modern tiles. Autumn Chestnut, Forest Acorn, Tropical Ebony and Rustic Cedar are the new colours joining the range. The remaining colours which formed part of the previous range have all been reformulated, repackaged and mostly renamed. The new names are Arctic White, Oxford Stone, Golden Jasmine, Cornish Cream, Blanched Almond, Sandy Beach, Silver Grey, Steel Grey, Slate Grey, Midnight Coal and Coffee Bean.
“In launching this exciting new range, we have sought to address two key issues,” says Mandy Searle. “Firstly the issue of efflorescence, which can be an unsightly problem for fixers, for which we believe we have provided a solution by implementing a technical enhancement of the product. Secondly we have addressed the need to match our grouts to the latest fashion trends in the tiling market, and our new colours for wood effect tiles are our response to that.”
The new 4 into 1 grouts are available in 5kg or 10kg bags and are covered by the usual Norcros lifetime guarantee. They are also supported by a new sample folder, PoS material and are featured on the new Norcros website.
The company’s new site combines technical effectiveness with ease of use and aesthetical appeal. The home page features easy-to-follow links to key customer segments – architects, distributors, fixers and home owners. Clicking on each button takes visitors to the site directly to information which is most relevant to their particular market.
The section on the site for fixers, for instance, includes How To guides on laying Norcros Permalayer on to a Green Screed and floor levelling using Norcros Pro 30 Fast track Eco Levelling Compound.
“We have set out to make our new website a lot more than just promotion for Norcros products,” says Mandy Searle. “We have aimed to build a resource which is of genuine benefit and interest to our key customer groups, providing important technical and support information for the industry as a whole. The website links to our social media channels, which together form the key elements of our digital communication strategy at Norcros Adhesives.”
It also contains a tool to enable visitors to locate their nearest Norcros regional manager, as well as full details on all upcoming training courses being run by the company and a special section on sustainability.
www.norcros-adhesives.co.uk twitter.com/TContractFloors
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