CREATING A STATEMENT
Flooring is too often overlooked as a design solution but it’s time to embrace pattern in any project, says custom vinyl flooring experts Atrafloor.
Custom flooring is a great way to make a statement in any space - whether it’s retail, beauty salons, hospitality or in the home. From colourful patterns to faux effects, having fun with flooring can bring personality to a room instantly. There are a variety of finishes available to suit any environment. This year, some of the biggest flooring trends have been geometric shapes, vintage astral tiles and world patterns. Whether the space is retro-inspired or contemporary, a patterned floor can breathe new life into a room.
RETAIL Flooring is an ideal way to bring a brand to life within a retail environment. Fashion boutiques can tap into the tropical trend with botanical flooring, combined with luxurious fabrics like velvet, for a sophisticated look. For a stripped-back industrial vibe, pair concrete effect flooring with exposed lighting and white walls. Floors with heavy foot traffic need to be durable, especially in retail where they may be exposed to trolley wheels. For this reason, vinyl is ideal. Not only can you experiment with patterns, but it is easy to fit and can stand up to high-intensity retail environments.
HOSPITALITY Unlike in the retail industry where the brand comes first, hospitality flooring is all about making a comforting and inviting environment. In restaurants, floors need to be hygienic and easily cleaned after spillages. In hotels, a high turnover of guests means that floors have to be durable. The good news is that practicality doesn’t have to mean boring - patterned floors can still be used in these spaces to make them stand out. Faux-effect flooring is perfect for restaurants and hotels - showcasing the stylish nature of tiles, marble and stone, without the worry of damaging the floors.
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BEAUTY Salons and spas are often very glamorous environments, so naturally, elegant flooring suits them well. Block colours such as soft pink create a sophisticated feel, but if you want to experiment with patterns, try terrazzo. Originally consisting of chips of marble, you can now get terrazzo tiles and even terrazzo vinyl. It is a fun way to bring in a statement floor without compromising on style. The most common type of flooring for salons are ceramic tiles, which are incredibly spill- resistant but vinyl can be more cost-effective if you are just starting out, and is also easy to mop up any pesky spillages.
HOME Designing for a client’s home? World tiles are perhaps the easiest way to make a statement. From Italian floral designs to mosaics, they can brighten up a room instantly. Pair blue with white for a Santorini-style makeover, or go for rich, warm jewel tones to evoke the sense of walking through Marrakech. These patterns look great in kitchens, bathrooms or hallways. You can also match the aesthetic of the floor to the overall appearance of the home - for instance, Victorian builds work well with porcelain star tiles, whilst modern new builds benefit from elegant marble effects. The key with using a patterned floor in a home environment is to ensure it complements, rather than clashes, with the tone of the home and the decor.
Wherever you are looking to make a statement, a patterned floor can work. The sheer variety of finishes available means that there is something for all applications. Trends in patterned floors to watch out for next year include hexagonal shapes, distressed wood effects, travertine stone and trellis designs.
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