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10 QUESTIONS WITH...


Each month, we ask a flooring industry professional 10 Questions. This month, we chatted to Paul Webb, commercial manager, Moduleo UK and Eire.


Q1 Q2


Q3


What was your first job? My first job was working in a call centre selling car


insurance policies.


How did you get into the industry? It was very much a conscious decision, as I’d heard


a lot of good things about the industry. I decided to utilise my sales experience and put my new interest to the test after I applied for a sales manager position at a flooring company – and the rest is history.


What do you think are the positives and negatives of the flooring trade?


I think we’ve come a long way in terms of sustainability, especially when it comes to manufacturing. Moduleo flooring, for example, is made using a minimum of 50% recycled materials so we’re making a concerted effort to recycle and reuse.


It’s not necessarily a negative, I think we have some way to go in changing the perceptions of LVT. We need to really work on educating the end-user, about the benefits and the breadth of options; it’s so much more than traditional vinyl flooring and there’s still work to be done on raising its profile.


Q4 Q5


If you could hire any one person to be part of your team, who would it be and why?


Socrates, as his contribution to epistemology and his dialectic method of inquiry would allow him to converse on an equal intellectual level with my colleagues at sales meetings.


What’s the best advice you could give to someone new coming into the industry?


Know your market. Whether you’re in product development, manufacturing, sales or marketing you need to be able to identify a gap in the market, develop the perfect product (or service) to fill it and take it to market in the right way. There’s no point launching products for the sake of it.


Q6


If you could invent any product what would it be and why?


A machine to stop time - even just a couple more hours in the day would be incredibly useful! Whether it’s catching up on emails or tending to my vegetable patch, just a little extra time wouldn’t go a miss.


Q7


If you could have a dinner party with any three people, dead or alive, who would


they be and why? I’d invite Sir David Attenborough for his inimitable ability to describe the natural world, Professor Brian Cox for his ability to play the keyboard - perfect for after dinner entertainment. And my friend Steve, as I haven’t seen him for five years and he owes me £50!


52 | 10 QUESTIONS


Q8


What do you think the future holds for flooring design?


There’s been a significant shift towards statement flooring which instantly creates a bespoke feel as well as giving the space an aspirational feel.


Previously people have tended to be less confident with making bold choices when it comes to floorcoverings because it is more permanent than wallpaper. However, apps like Pinterest have inspired people to take more risks by demonstrating the positive effect statement flooring can have. I think we’ll see a lot more of it in play, as well as an increase in manufacturers producing more abstract options.


Q9


What would you like to see in a future issue of Tomorrow’s Contract Floors?


My preference would be to see more focus on design trends. I know that first and foremost contract floors need to be practical and durable. However, it’s also important to consider the look and feel.


Q10


Leigh Price, MD, Real Stone and Tile asked: Which countries do you think


are the most popular in the production of porcelain


and ceramic tiles to the contract sector? There are a number of countries that produce ceramic and porcelain tiles with the key players being China and Italy. However, Brazil is also rising through the ranks. In terms of the most efficient supply chain, logically, Italy should be the most prevalent when it comes to the UK contract sector as it’s the closest and therefore would have the quickest route to market.


www.moduleo.co.uk www.tomorrowscontractfloors.com


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