LEISURE & HOSPITALITY From shine to strategy
Ramona Shellard, Sales Director at WEPA Professional UK, explains how a modern hygiene strategy can elevate a guest’s hospitality journey and why sustainability can’t be an afterthought.
From pristine linens to polished floors, hospitality is all about creating memorable guest experiences. Yet behind the scenes, one factor consistently shapes those all-important first impressions: cleanliness. According to a survey by FALLZ Hotels, 86% of hotel guests rank cleanliness as the number one factor influencing their booking decisions.
More than just surface-level tidiness, hygiene sets the tone for a guest’s entire stay, shaping perceptions of safety, quality and professionalism from the very first interaction. It also extends beyond what guests see, encompassing food preparation areas, staff facilities and public washrooms.
In the post-pandemic era, expectations and standards around hygiene are higher than ever. This means that visible, consistent and thoughtful hygiene protocols are no longer a bonus: they’re essential.
Embracing holistic hygiene in hospitality
In high-footfall hospitality environments, effective hygiene must be embedded in every part of the operation. The hygiene chain is only as strong as its weakest link, meaning every guest and staff touchpoint, from back-of-house handwashing stations to guest washrooms, must align with the same rigorous standards to help drive food safety and compliance, deliver a positive experience and uphold the integrity of the business.
A holistic hygiene approach is therefore needed to ensure protocols are consistently applied across all zones, helping hospitality venues safeguard guest wellbeing and support staff performance.
Accessible hygiene solutions for guests
In a world where health and safety are top of mind, visible signals of accessible hygiene can help guests feel reassured and welcome. Features like hand sanitiser stations at entrances, dining areas and communal spaces don’t just reduce contamination but also signal a visible commitment to hygiene.
According to Initial Hygiene’s Global Reset Report, 74% of people are more concerned about how others’ poor hand hygiene could affect their health than before the pandemic. That’s why the use of touch-free technologies, such as sensor-activated taps and smart dispenser systems, is so important. These tools not only reduce shared surface contact for guests but also improve product control and efficiency for staff, supporting safer environments, reducing waste and enhancing operational flow.
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Maintaining cleanliness and supporting sustainability
When developing an effective hygiene strategy, it’s essential to consider sustainability, not only to reduce environmental impact but also to meet the expectations of those increasingly eco-conscious guests who prefer to support businesses aligned with their values. The hospitality industry can generate significant waste, so choosing sustainable hygiene solutions delivers both environmental and operational benefits.
Sensor-activated taps and smart dispensers, for example, promote hygiene while also reducing water and product waste, contributing to more resource-efficient operations. Moving away from single-use, chemically intensive cleaning products in favour of biodegradable, plant-based alternatives for both kitchen and washroom use can also help towards sustainability targets.
Circular hygiene systems provide another impactful solution, allowing used paper towels to be collected and recycled into new products. Innovations like Satino PureSoft, a high-quality hygiene paper made from recycled cardboard, can reduce the ecological fibre footprint by up to 80%, supporting measurable carbon and cost savings.
By integrating these sustainable hygiene systems without compromising the guest experience, hospitality venues can align hygiene excellence with environmental responsibility, ensuring their operations are not only clean but also conscious.
Cleaning up hospitality
In an industry where first impressions matter, hygiene is no longer just a background detail – it’s a defining part of the hospitality experience. By embracing a holistic and accessible approach to cleanliness that covers every touchpoint, hospitality businesses not only protect their guests and staff but also build lasting trust and loyalty.
When paired with smart, sustainable solutions, these hygiene strategies then also become powerful tools for creating safer, more responsible venues without sacrificing quality or comfort. Ultimately, hygiene and cleanliness are more than a detail; it’s a statement of quality and care, and the benchmark for modern hospitality.
www.wepaprofessional.co.uk
x.com/TomoCleaning
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