LEISURE & HOSPITALITY Taking laundry in-house
Ela Hedges, Business Development Manager GB & IE for Miele Professional, explains why spas should move their laundry on-premise.
In spa environments, every detail contributes to the guest experience. From the scent of the treatment room to the softness of the robe, expectations are high and hygiene is non-negotiable.
Towelling, in particular, plays a central role in the overall guest experience. They’re used constantly throughout the day: wrapped, folded, warmed and refreshed between treatments. They need to be soft, spotless and ready on demand. As a result, more spas are rethinking how they manage laundry – with many choosing to bring it in-house.
Keeping it in-house
With hygiene under constant scrutiny and guest expectations rising, having full control over towelling quality, turnaround times and cleanliness is becoming essential. Whether it’s robes, facial cloths or massage towels, an on-premise laundry (OPL) gives spa teams the ability to respond quickly to demand and maintain consistently high standards.
Miele’s Benchmark range, for example, is designed for exactly this kind of environment. With robust, commercial- grade machines and specialist programmes for towelling, it offers a reliable solution for spas looking to improve laundry performance without compromising on presentation.
Built for spa demands
Spa laundry comes with its own set of requirements. Towels are used in high volumes, often several times a day, and they need to be consistently soft, fresh and hygienically clean. That’s not always easy to maintain when turnaround times are tight and presentation matters.
The Benchmark range from Miele is designed to meet these kinds of demands. With robust, commercial-grade build quality and specialist wash programmes, it supports the day-to-day pressures of spa laundry while helping to protect the texture and lifespan of towelling. The patented Honeycomb drum 2.0, for example, is engineered to clean gently but thoroughly, ideal for preserving softness without compromising on hygiene.
Drying is just as important. The Benchmark dryer range reduces residual moisture by 2%, which helps to shorten drying times and cut energy use. For busy teams, that can make a noticeable difference to both workflow and running costs.
Digital tools like Miele MOVE Connect offer a clear view of machine usage, energy consumption and service needs. In spas where towel demand can fluctuate throughout the day, that kind of visibility helps managers plan ahead, adjust staffing and avoid unnecessary waste.
Sustainability and control Sustainability is a growing priority for spas, particularly those
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operating in eco-conscious markets or with wellness-focused clientele. Bringing laundry in-house means that spa staff can monitor water and energy use more closely and make informed decisions about how resources are managed.
Miele’s Benchmark machines are built with efficiency in mind. Shorter cycle times, lower consumption rates and recyclable components all contribute to a more responsible laundry setup. When equipment reaches the end of its life, responsible disposal and recycling options help reduce waste and support broader sustainability goals.
Support at every stage
Setting up an OPL can feel daunting, but Miele’s 360 approach makes it manageable. From initial consultation and space planning to installation, training and aftercare, every stage is covered.
For spas, this means confidence that their laundry setup is tailored to their needs. Whether it’s a boutique wellness retreat or a large spa hotel, Miele’s nationwide network of approved partners provides expert support throughout the process. With spare parts available for up to 15 years, even after a model is discontinued, spas can rely on long- term performance.
Miele MOVE Connect also supports faster service response. In the event of a fault or breakdown, service partners are alerted instantly, helping minimise disruption. This is particularly important in spa settings, where towel availability directly affects treatment schedules.
Analysing machine usage and performance allows spa managers to make smarter decisions about staffing, laundry cycles and energy use. It’s a practical way to maintain high standards while keeping costs under control.
For spas looking to improve towel quality, reduce costs and take ownership of laundry performance, Miele’s Benchmark range offers a future-ready solution that delivers on hygiene, efficiency and guest satisfaction.
www.miele.co.uk/p/ x.com/TomoCleaning
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