Rumble Alberta expands its tour By Justin Seward Southern Alberta Newspapers


communities. The Grande Prairie-based Canadian Mo-


R


torcycle Tourism Association came up with the idea of “Rumble Alberta North” last year to see if their ideas could come together and make a difference. “From conception to completion, (it) was


30 days,” said Renee Charbonneau, CMTA’s executive director on the inaugural event in 2020. “We had one week’s worth of marketing,


65 riders and drivers participated, we got tons of feedback on what went right, what went wrong and what we need to do better. Then we decided to blow it up and make it a provincial event that would help lift up rural Alberta. We did a deep dive on the charita- ble and non-profit sector in Alberta and how bad things really truly are.” CMTA went to the top 10 sectors and found their synergies and invited charities


umble Alberta’s Car and Motorcy- cle Touring Challenge is expand- ing to the whole province in 2021 in an effort to reach more rural


to participate in the Rumble Alberta events. “Every event pass is going to first of all, the top $20 goes to charity,” said Charbonneau. “You get to decide which of our 10-sector charity zones resonates with you and then you can donate to that cause.” Motorcyclists are encour-


aged to get off their bikes and motorists to get out of their vehicles to explore and have the opportuni- ty to win some great prizes. A puppeteer will also be tagging along on


the tour to participate in different children’s events and explore for specific things to do with families with young kids. “We’ve got some really fun partnerships


that have come together,” said Charbon- neau. There will be various representatives from


food tourism, motorcycle tourism and there will be Facebook lives and TV interviews to name a few. There will be a partnership with Wind- speaker Radio, so the event can be blanket-


ed in the entire province because there will be some Indigenous challenges as well as cuisine challenges, Harley Davidson challenges and coffee challenges. The map will have 44 on-


road routes and 14 on-and off-road routes. “And one helluva way to


explore Alberta and see it truly through the eyes of a


tourist,” she said. The challenge is partnering will most of the museums in Alberta and marketing with every Legion in the province. “The focus is always on the Edmontons,


the Calgarys, the Banffs and Jaspers,” she said.


“But what does Raymond have to offer, or


Andrew, AB, or High Level, or High Prairie and do you know the difference between the two. What do these places have to offer? Well, 99 per cent of them are the homes of our history. While that particular spot may now be covered by something else, we know what was there. And through the


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