ASSOCIATE SPOTLIGHT: ZUMPER
Technology is shaping a new future for apartment leasing. 78 percent of leasing staff believe
Nathan Plantz Zumper
having more data on prospects would help them convert more leads. It’s an is- sue that needs to be addressed. Continued turbulence in the market makes the need for a solution even more profound. For example, while 1-bedroom rents are on the rise, medium 2-bedroom rental rates in Cincinnati continue to be down, with an overall decrease of 2.6% year-over-year. Through the advancement of tech- nology - and a commitment by all sides
of the industry to proactively embrace this new technology - we can build a new system for apartment rentals that not only reduces friction, but drives efficiency and value for both the renter and management as well. Zumper, the fastest growing and third
largest rental platform in North America, is on a mission to break the rules and radi- cally transform the entire rental experi- ence making it easier, faster, and more trusted. New innovation and advanced technology are the key. In March, Zumper introduced PowerLeads AI™—a new tool that lever-
ages the power of artificial intelligence (AI) in order to analyze the behavior of renters and confidently predict the likelihood of a renter signing a specific apartment lease. Through this innovative use of AI, property owners and managers can save time, improve customer experience, and increase lead conversions. But innovation doesn’t stop with AI. For example, bots can
now be served up onto apartment communities’ websites, as well as Yelp, Google My Business listings and social channels to pro- vide instant information ‘round the clock. In addition, virtual and self-guided tours now make customized viewings easily acces- sible, enabling high conversion and success rates. Zumper believes that finding the right home is more than just
a transaction, it’s a fresh start. With more than 90 million users annually, Zumper is helping one in three Americans find their next home. And with continued innovation and advancements in technology, we’re creating opportunity for everyone to live bet- ter—from one fresh start to the next.
http://www.zumper.com/rent- research/cincinnati-oh
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