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“ 62


WE ARRIVED IN CANADA AND WENT FOR A BIG NIGHT OUT WHEN WE FIRST GOT THERE. THE NEXT DAY WE WERE AT A


BARBECUE AND NEEDED TO BUY SOME DRINKS BUT DIDN’T FANCY BEER AND DON’T REALLY LIKE WINE.


They currently offer three flavours – lemon and lime, peach and raspberry and their latest addition turmeric and passionfruit, although a Christmas special is already being worked on.


“We thought long and hard about the flavours we wanted to offer, looking at current trends in the drinks market. Gin and tonic is still massive, so the lemon and lime is our take on that but with fewer calories and less impactful. Fruity ciders have also been really popular in recent years so the peach and raspberry seltzers might appeal to those drinkers who are looking for something to replicate that flavour sensation.”


The most recent addition to the stable is the more unusual turmeric and passionfruit, an unlikely marriage which is proving really popular.


“Turmeric was booming last year with people enjoying its health benefits but our task was how to make something curious with that in it but with a palatable flavour, nothing too bitter. We spent six months getting that recipe right and it’s been selling well. I think it’s the first time turmeric has been used in an alcoholic drink.”


Nothing to do with the pain relieving Alka Seltzer we are all familiar with, hard seltzers are basically alcoholic sparkling water - hard meaning contains alcohol, the seltzer soda water. The great news about them is that they are low on calories and sugar and for Berczy, only have an ABV of 4% which means they can be enjoyed without the devastating effects of stronger drinks.


“In the US, hard seltzers are a huge concept, last year even outselling Bud for example,” Nick continued.


So why has it become so popular? “It’s interesting really. Sixty per cent of consumers say they proactively want to lead a healthy lifestyle but that doesn’t mean they don’t want to enjoy a drink when they socialise.


“Drinking our product is less impactful than other choices which means you can do both. Traditional alcoholic drinks may contain 45g of sugar in a bottle, whereas ours are just 3g. They are also a much lighter tasting drink.”


The drinks are just 75 calories, 1 unit of alcohol and contain no added sugar or preservatives, just real fruit flavours and alcohol derived from beet sugar.


The business was launched last March, just as the pandemic hit which meant their route to market had to be instantly modified. Nick was actually one of the first employees for recipe box deliverer Hello Fresh so has experience in the food industry and distribution.


Unable to rely on sales from restaurants, bars and even supermarkets, they quickly pivoted their emphasis to social media and generating online sales. More recently they have also partnered with niche food producer Cottage Delight which will see their product being sold in farm shops, delis and other specialist outlets.


In line with their health conscious image, Berczy currently have two ambassadors - ultra-runner Nick Butter, who ran 196 marathons in just two years, and Olympic snowboarder Aimee Fuller, both chosen to perfectly reflect their company image – healthy yet fun loving.


The company also has an environmental stance. All of its boxes and cans are recyclable and they have pledged 5% of profits to environmental charities. They also hope to host a busy social calendar with events such as beach clean ups and replanting days.


To purchase Berczy, visit berczydrinks.com or follow them on Facebook, Instagram or Twitter.


LIVE24-SEVEN.COM





LOCAL PEOPL E BERCZY


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