BUSINESS REPORT


BUSINESS REPORT


A firm which provides innovative AV solutions has run major outdoor cinema events since the coronavirus pandemic began. Ellievision AV are specialists in AV for events, conferences and


exhibitions and quickly adapted to the changing needs of their clients when Covid-19 hit. It ran three days of socially distanced, outdoor films at Raby Castle in County Durham last summer. At the time, bubbles of six people were allowed, and the grass was mown into a checkerboard, to show where everyone could sit safely. Ellievision’s equipment was raised high in the air so everyone could see and hear perfectly, no matter where they were sat.


MILTON KEYNES CHAMBER keeps its members up to date with all the latest business news. Whether it’s through the pages of this magazine, our website or regular email updates, we will always endeavour to keep you in the picture and informed


THE SHOW MUST GO ON: OUTDOOR CINEMA A HIT With lockdown rules tightening, Ellievision AV ran a drive-in cinema in


Milton Keynes during the October half-term. It enabled MyMiltonKeynes and Milton Keynes Council to show 21 films over seven consecutive days to sold-out audiences who were guaranteed exceptional sound and a perfect view thanks to in-car transmitters, premium-quality speakers and an outdoor LED screen raised seven metres high. After such a brilliant experience, Ellievision AV was asked to return to


manage December’s Festive Flix Drive-In, which also sold out, with 14 films selling out in the first 24 hours. Ellievision AV sales and marketing manager Heather Irving said: “It was


phenomenal that December’s event surpassed the success of October’s event and the festive atmosphere was magical. “However, no one expected Milton Keynes to be thrown into Tier 4


overnight. Over the course of eight screenings in December, 822 items of food were donated at the cinema and another £3,660 raised for MK Food Bank. “MyMiltonKeynes was blown away by the cinemagoers’ generosity and


when we had to cancel the remaining 12 films, many donated their refund to MK Food Bank. “With over £9,000 raised in October it’s been a pleasure to work with


MyMiltonKeynes throughout an extremely challenging year. We’re pleased to help deliver such popular events.”


Visit: www.ellievisionav.co.uk


BUILDING A BETTER MK


MK Council has adopted its Strategy for 2050, which describes a future for Milton Keynes as a world-renowned green city where everyone can live a decent and secure life. Strengthening the things that make MK special, up to 90,000 new


jobs, equal opportunities for all, ‘lifelong’ homes that suit people at all stages of life and a pioneering electric road tram system are among the aspirations for the MK of tomorrow. Local people have been instrumental in shaping the strategy, which


attracted hundreds of comments in a consultation last year. It aims to inspire urban planners and investors to be innovative and to capitalise on MK’s status as the country’s fastest growing city. MK will be home to more than 400,000 people by


2050. By then there will be a new university, MK:U, Milton Keynes will be carbon negative, having become carbon neutral by 2030 and CMK will be an even more vibrant place to live and work. The strategy sets out how MK will contribute to


tackling the climate emergency and be a green city competing on the world’s stage. Investment will continue in waste recovery, reducing emissions and expanding parks, lakes and wildlife areas. More homes will be affordable and the needs of older


‘LOCAL PEOPLE HAVE BEEN


INSTRUMENTAL IN SHAPING THE STRATEGY’


residents will be built into the design of homes and communities. The strategy also commits to establishing MK as a Dementia Friendly City.


New super-routes for cyclists and e-scooters, better bus


services and an electric-powered tram system form part of the smarter travel proposals. Unlike traditional trams, new mass-rapid transport vehicles could run within the existing


road network. MK Council leader Cllr Pete Marland said: “We’re determined MK will continue to be a greener and cleaner city as well as a fairer


and kinder one. The council will strive to secure innovative and sustainable investment to make this vision a reality.”


FEBRUARY/MARCH 2021 inbusiness5


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