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Latest news from MILTON KEYNES CHAMBER MEMBERS including award wins, relocations, appointments, new contracts, member profiles, mergers, company expansion plans, sponsorship deals and business success stories


UNDERSTANDING YOUR CUSTOMERS


Nick Lygo-Baker (pictured), founder of Paradigm CX, international bestselling co- author, and non-executive director of Milton Keynes Chamber of Commerce discusses how customer experience management is the launchpad to your business success in 2021.


This year, I am seeing a definite change in attitudes. Despite being in the midst of a third lockdown period, there is an optimism which is different from the uncertainty and challenges we all experienced in 2020. Not only are organisations seeking to adapt and evolve, but they are now in a position where change can happen for the better. Paradigm CX Ltd. helps


organisations by building a customer experience strategy and by creating the measurement processes that enables actionable insights. Using a fact-based approach to understand who customers are, their needs and their wants, we support organisations in prioritising how to


close the gap between customer expectations and the experience they receive. Our approach to


customer experience management enables businesses to TIE people together through Trust Integrity Empathy. Managing the experience


‘DESIGN YOUR CUSTOMER EXPERIENCE


WITH PURPOSE’


with your customers, employees, recruitment, suppliers and partners with empathy and integrity builds Trust! Sounds simple, but the basic needs and wants of many customers have changed, with people being


more sensitive to safety,


environmental impact and the


need to trust those they buy from to act


with empathy and integrity in


delivering their customer journey. The principle behind customer


experience performance improvement is simple. Design your customer experience with purpose,


keeping your customers and employees at the heart is like sowing seeds in spring. Continue to nurture this culture with your employees and watch as your customers embrace this, and your business grows. So, as we face 2021 full in the face.


Let’s be brave, do something that scares you and keep moving – you will achieve great things!


Visit: www.paradigmcx.com


HR FIRM PLEDGES FREE HELP TO STRUGGLING CHARITIES


A firm which helps smaller ‘everyday’ organisations with their HR and recruitment so they can compete against the bigger brands when it comes to attracting top talent is on a mission to help 100 charities recruit for free. If you’ve not heard of hireful before, it is a


recruitment services company based in Strixton, Northamptonshire. Well, normally anyway. These days, its team operates from the comfort of their own homes, working hard to be the most helpful recruitment company you’ve ever known. When March 2020 came along, many people began to struggle and hireful found it became harder for it to support charities as fundraising events and staff volunteering days were not really an option when their staff had been ordered to stay home.


24 inbusinessFEBRUARY/MARCH 2021 So, it came up with help100 - a 12-month


mission to help 100 charities recruit for free. CEO Sean Maher (pictured) said: “Our


thinking was that we need charities now more than ever. They’re stepping up to help our most vulnerable during the most difficult time. But charities are suffering too. People don’t have the means to donate as they did 12 months ago. “So, we’re giving them free recruitment


software, on-demand recruitment training and 1-2-1 recruitment strategy calls for 12-months. Meaning their recruitment budget can be re- allocated to their frontline services, whilst still recruiting great talent.”


To find out more about the programme visit hireful.co.uk/help100-programme Charities who could benefit from the scheme should contact Sean at sean@hireful.co.uk or on 01933 667126.


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