IN THE SPOTLIGHT: COMMUNICATIONS & MARKETING


Jacqui Wilkins (front) with the team from Visual Identity


MILESTONE FOR VISUAL IDENTITY


Visual Identity is one of the longest established agencies in Milton Keynes. An award-winning innovative full marketing mix service agency, it has now been in business for more than three decades. Throughout 2020 the family-run


firm had planned to share 30 key events, relating to milestones, clients, major projects and achievements to celebrate its 30th anniversary. While the onset of the pandemic meant it could not celebrate in the way it had planned, it still released a vibrant logo and 30 Year web page to mark the occasion. Managing director Jacqui Wilkins,


who is also president of Milton Keynes Chamber’s board, said:


“We’re incredibly proud to be one of the longest established agencies in Milton Keynes – it’s a great achievement to have celebrated 30 years in business. “Our longevity as a


family business is unique in many ways. It’s difficult for our competitors to replicate us – they sell the same services but not with the same demonstrable experience and quality success stories. “We’ve built long-term


‘OUR LONGEVITY AS A FAMILY BUSINESS IS


UNIQUE IN MANY WAYS’


and offer a unique customer experience. We prefer to become partners rather than suppliers and offer a high return on investment. “It’s our privilege to work with a fantastic array of local, national and international clients who are market leaders in their sectors. We’ve


helped our clients to secure national accolades and


recognition by providing award-winning services to


relationships with our clients, deliver the highest levels of service


clients. “Even the challenges thrown at us by the coronavirus pandemic


have not stopped us. During the biggest health crisis ever seen, VI has delivered sensitively handled campaigns that shone a light on the important role nurses could play during the Covid-19 pandemic by making a significant contribution to the effort in resourcing the NHS Nightingale hospitals. “We’re fortunate that the nature


of our business has allowed us to continue working remotely and servicing clients with limited disruption.” Visual Identity’s logo to celebrate


30 years of business incorporates a font from each decade to show how its brand has evolved over time.


Visit: www.visualidentity.co.uk/30years


RAISING YOUR PROFILE WITH A VIRTUAL TOUR


The firm recently won the 2020 SME News Southern Enterprise Awards for Innovative Virtual Tours and Photography, and Sharon has now produced advice to help firms understand how they can use virtual tours to boost business. She said: “With a virtual tour you can show


the world the design and details of your building and your brand. At 360 Visual Media, we know the importance of showcasing your premises through a virtual tour and have produced a guide explaining why businesses should use them.” 360 Visual Media’s top reasons why


An outstanding firm which helps clients to successfully market their businesses has shared how virtual tours can help organisations. 360 Visual Media is led by Sharon Lewis (pictured) and helps firms to raise their profile through 360 virtual tours, high quality visuals, videos and drone photography.


20 inbusinessFEBRUARY/MARCH 2021


businesses should use virtual tours are: 1. Showcase Your Personality – while clients are considering whether to choose your business, you can introduce them to your brand’s voice and because customers can control the tour, it makes them connect with your brand 2. Increase Your Local Google My Business Ranking – businesses with 360 virtual tours appear higher in Google’s Map and Search. This is largely because searchers will spend more


time on your listing, experiencing the virtual tour. With enough time, this could lead your business to take the top search result for your area 3. Stand Out in the Crowd – searchers spend the most time with businesses offering a VR tour. Again, this helps your Google position which will lead to more interactions 4. Attract More Customers – an overwhelming majority of people will use an internet search to evaluate which company to choose. If you have a virtual tour that shows up on a Google result, you’ll attract more customers 5. Gain Insight About Your Business – virtual tours enable you to see what areas of your business people spend the most time looking at. You can also get a better understanding of the geographic location of the people searching for your business.


For further information about how 360 Visual Media’s can help your business visit www.360visualmedia.co.uk


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