Expert Insight Maintaining Your Brand Visibility in the ‘NEW NORMAL’
In these unprecedented times, businesses of all sizes are having to adapt to new guidelines and procedures in order to keep their staff and customers safe; none more so than in the leisure and hospitality sector.
UK based promotional flooring and point of sale manufacturer Purple Mustard Ltd. has been working with venues to provide innovative and cost-effective solutions to meet their evolving needs; both at a functional level and importantly, to support brand and marketing efforts too.
The recent changes in relation to use of printed menus, increased outdoor seating areas and shift towards table service has in some instances reduced visibility of traditional point of sale
36 September 2020
www.venue-insight.com
items situated at the bar or ordering points, so venues are having to think outside of the box to ensure they continue to get their messages seen.
In tandem with this, others have identified that there is also a growing need to effectively communicate messages to customers; highlighting changes to service or reinforcing social distancing practices for example. However, it also remains important to them that these tools still provide an on-brand welcome to their customers. This is where customised messaging on flooring and counters helps to strike a balance between on-brand and functional solutions.
Julie Jones, Head of Sales at Purple Mustard adds; “As a UK manufacturer, it’s great that we can support venues with such a wide range of products that
meet their individual needs at quantities that work for them. We have seen that both indoor and outdoor spaces can be completely transformed with our range of promotional matting solutions. A superb addition to the range is our durable, full colour printed Table Mat. They are manufactured from 1 unit and can be customised with any full colour, photo quality design. Importantly, they are finished with a durable wipe clean surface that can be hygienically cleaned between customers. A great way to maximise their value is to incorporate menus, ordering instructions or promotions into the design, removing the need to dispose of or clean menus after each use!”
www.purplemustard.com
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