THIS MASK IS


MADE FROM MILK Discarded Spirits Co creates the world’s first face mask made from wasted milk


Discarded Spirits Co, an innovation brand from William Grant & Son’s, continues to challenge perceptions on waste by creating a face mask made entirely from the byproduct of another mass consumed ingredient — milk.


Pioneers of the circular economy, Discarded is excited to announce their latest project — Milk Masks. The initiative is driven from the brand's commitment to protect the environment and support bar staff who are returning to work to new hygiene and safety measures, in what is still an extremely uncertain time.


Discarded is working with Mi Terro, a company that extracts the casein protein molecules from the bacteria found in “bad” milk and uses Dynamic Flow Shear Spinning to create sustainable fibres which Discarded has creatively reused to make rewearable face-masks.


Discarded Milk Masks are the first of their kind and, in a bid to help the hard hit on-trade during the global pandemic, Discarded will be distributing them free of charge to selected bars around London and parts of the UK.


Further supporting the on-trade, Discarded employed furloughed staff from the hospitality industry to make the face masks; providing work to those that have been most affected by the pandemic.


Discarded is exclusively giving away a select number of limited edition masks to the public. To be in with a chance of winning and for further information, head to the Discarded Instagram page.


discardedspirits.com @discardedspirits #reusecreatively


Flamin' Inferno Burger HPV-August 2020-paths.indd 1 www.venue-insight.com September 2020 13/08/2020 15:33 31


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