success stories
building a platform that is both sleek and stylish, but fundamentally easy and quick to use. Aſter all, our main aim is to take the time and hassle out of the shopping experience,” he said. The investment was prepared by Scott
Fletcher, a former North West Entrepreneur of the Year, who already heads up companies worth in excess of £250 million, and founded cloud service provider ANS.
“ B y ordering takeaway food, the public is helping to keep independent restaurants alive. Everyone who can, should
support their local establishments.” Conor McCarthy, Flipdish
goods online globally with leather items such as handbags and high-end trainers seeing the highest consistent growth, according to one UK tech firm. The online sales of luxury goods helped to offset the closure of physical stores across the world. But there were limitations, given that many brands, such as Chanel, Gucci, Prada and Louis Vuitton don’t sell their full range online. The online trends were identified by
Alex Timlin, Emarsys
SEEKING COMFORT IN A LITTLE LUXURY The luxury goods sector has benefited from a comfort buying spree that saw customers go online to help them get them through Lockdown. They spent significantly on luxury
16 SME magazine
Covid-19 Commerce Insight, a joint project between leading customer engagement platform provider Emarsys and data analytics provider GoodData showing the impact on consumer confidence. Alex Timlin, senior vice president of
verticals at Emarsys, said: “The vast majority of consumers are going through a tough time at the moment, and while you might expect sales of luxury goods online to go down as people tighten their belts, our data shows that it’s going up. “I appreciate that ecommerce isn’t
going to help every brand in the world right now, but it can be a serious help in offsetting the damage caused by lost sales in physical stores while we navigate this global crisis.”
TAKEAWAY BOOM SERVES UP A FEAST FOR FOOD OUTLETS Orders of Chinese takeaways nearly quadrupled, according to Flipdish, the online ordering platform. Demand has soared 272 per cent, only beaten by Indian food which increased 294 per cent in April, with Pakora being the most popular dish. Pizza saw a modest increase of 82 per
cent. Chip shops and Thai restaurants experienced a surge of 130 and 48 per cent, respectively, with people ordering earlier with children at home. CSO Conor McCarthy, said: ““The crisis has been a sweet and sour experience. But by ordering takeaway food, the public is helping to keep independent restaurants alive.” n
www.smeweb.com
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