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LABOUR shortages
we have the same opportunities. We need to get the word out there that we have the same types of opportunities, the same types of jobs.”
This is where a new
strategic plan developed under a five-phase labour market partnership program coordinated by the BC Landscape and Nursery Association hopes to make a difference.
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BCLNA initially received funding to look at labour shortages within the horticulture sector. The work brought together representatives of 30 organizations, running from the BC Agriculture Council to Langley School District. Grower organizations, including the BC Greenhouse Growers Association and BC Fruit Growers Association, participated as well as training organizations and immigrant services societies. The collaborative approach
brought people together around common issues, and the strategic plan sets the stage for a pilot program of up to two years to implement its recommendations. An application has been submitted to government, but approval has not been given. “We want to look at issues
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related to best practices; we want to look at and address innovative ways to retain people,” says Ann Walsh, who was contracted to oversee the long-term project on behalf of BCLNA.
The pilot program will aim
to address some of the key issues Amed identifies, particularly around the perceptions local workers have of what farming involves. “Horticulture does not
provide adequate information related to the career paths,” says Walsh. “[We’re] really looking at some different ways to introduce and create greater awareness so that people have an
understanding of the value of working in horticulture.” This resonates with Amed,
who says agriculture isn’t just about production roles. While the hard-working farmer is a heroic image, she says it’s not
COUNTRY LIFE IN BC • FEBRUARY 2020 nfrom page 7
momentum is growing to raise awareness of on-farm jobs. “If we’re not successful, if we do not get that pilot, then what we can do is look at smaller pieces that we might be able to do to shift the dial a little bit.” BCLNA, for example, is
working closely with the Industry Training Authority to present youth with the option of pursuing horticulture trade training. The school districts
“[We’re] really looking at some different ways to introduce and create greater awareness so that people have an understanding of the value of
working in horticulture.” Ann Walsh, BCLNA Project Manager
all about tending the crop. “There’s a lot of hightech and corporate-level positions as well,” she says. “Not a lot of people, and especially young kids out there, understand the kinds of opportunities they would have.”
She hopes the pilot
program will give people outside the sector a new idea of what agriculture and horticulture can be. While there’s no deadline
for approving the proposed pilot program, Walsh says BCLNA is ready to “hit the ground running.” A workplan and a budget would be developed, as well as the infrastructure needed to support the initiative. The strategic plan envisions a launch date of 2021. “We’re still in that
preliminary discussion as to whether or not we will advance with the pilot,” says Walsh, but notes that
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