20 TRADE concerns universal


challenge, saying its world export caps not only set a precedent for dairy but should concern all industries that export product. On the positive side,


Lefebvre said CUSMA has given rise to “an unprecedented ‘Buy Canadian’ effort.” DFC’s new blue cow logo is leading the campaign. It now appears on over 7,600 Canadian dairy products with more added every day. “Blue Cow programs are gaining in popularity,” Lefebvre told producers. For the next year, he said DFC will focus on regaining relevance with millennials, combatting alternative beverages, engaging key influencers and developing partnerships with key third- party stakeholders.


Squeezed Dairy processors are


perhaps the biggest of those stakeholders and they are losing value at the retail level, Dairy Processors Association of Canada chief executive officer Mathieu Frigon said. “Processors are getting


COUNTRY LIFE IN BC • JANUARY 2020 nfrom page 19 In a later presentation,


former George Morris Centre senior researcher Al Mussell stated he believes not all those TRQs will be filled. While Australia and New Zealand have the capacity to fill CP-TPP quotas on milk, it is not feasible for them to ship fluid milk to Canada because of cost and perishability. He also said there is hope


for the industry as the US has acknowledged Canada’s right to have non-subsidized exports of supply managed products in the new CUSMA agreement.


On the flip side, Mussell said once it’s ratified, CUSMA will spell the end of Canada’s class 6 and 7 milk. Those classes were recently introduced as a way to deal with Canada’s structural surplus by pricing skim milk products at world prices. “We need to be able to


Dairy Farmers of Canada’s blue cow logo is helping consumers – even the youngest ones – identify dairy products produced in Canada. JACKIE PEARASE FILE PHOTO


squeezed” by retailers who are taking advantage of tariff- rate quotas (TRQs) to replace Canadian dairy products with lower cost imports. Frigon said all TRQs (which are used to dole out


the non-tariff imports Canada has committed to under various trade deals) should be allocated to processors instead of distributors and retailers so they are less disruptive to overall dairy marketing.


export butterfat and solids non-fat (SNF) products as a check-valve for the system,” Mussell said. If Class 7 is eliminated, it could cost producers 8% of their production. Mussell is confident that will not occur as he fully expects Class 7 to be replaced, although it isn’t


clear what form that replacement will take. “The dairy industry needs to work together to resolve this,” he said.


CONFERENCE SEGMENTS Each segment will feature several related sessions


Segment #1: COWICHAN EXHIBITION • WWW.IASHOW.CA • 250-748-0822 • COWEX@SHAW.CA


New Opportunties Cannabis: “Growing a New Industry; Don’t Worry It’s Legal”. Evaluating emerging markets, what works and who can help. Segment #2:


Pre-Conference Panel Discussion & Workshop: “Expanding the In昀uence of Regional Agricultural Support”


Vancouver Island’s Largest Agriculture Event of theYear! Showcasing the latest and most innovative equipment and technology in the Agriculture industry.


Go to www.iashow.ca for Conference and Exhibitor registration


KEYNOTE SPEAKER - sponsored by FCC GERRY FRIESEN


Gerry Friesen comes from a diverse background of experience, learning and discovery. Never short on humour, Gerry’s presentation titled “Pigs, Politics and Diet Coke: Stories from a Recovering Farmer”, shares tales of farming, relationships and tips on how to survive dif昀cult times. He enjoys presenting and facilitating workshops on a variety of topics under the umbrella of con昀ict and stress management. To learn more about Gerry visit his web site at www.gerryfriesen.ca.


Thursday, Feb 6, 10:30 am-4:30 pm This pre-conference session seeks to share insights and discover feasible actions and next steps for building better connections between Regional and Provincial Ag Initiatives in BC.


Event sponsored by:


Food & Beverage Processing How to meet the purchasing requirements of a variety of differnt buyers. Panel discussion on results of Cowichan Valley local products demand study.


Segment #3: New Farmers - How the next generation is putting their own spin on farming. Providing tools and resources to help new and established farmers succeed.


Segment #4:


Change Management Wild昀res, Water & Waste: Preparing for the expected and unexpected challenges that are on the horizon.


Trade Show Admission: $5 / Conference Segments: $10 (pre-reg), $15 (drop-in) Visit www.iashow.ca to register for conference segments.


TRADE SHOW AND MORE


Over 60 vendors bring together farmers, rural landowners, farm organizations, equipment dealers, service providers and the general public, to educate and share the latest in new farming technology and


ideas.


CULTIVATING CONNECTIONS AND SPREADING PROSPERITY!


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