FEATURE


human connection and building a rela- tionship with each person you encoun- ter. It starts at the top and should be a minimum standard expected at every level in the facility. The goal for each staff member is to make every patient, friend and family member a walking advertisement for that ASC.” Struthers says perception can help


or hurt an ASC. “Word spreads. We focus on making sure patient satisfac- tion is high. Any complaints we receive are addressed immediately.” To attract new patients, Sabo says


her ASC recently introduced cash- pay package pricing. “It is for patients who have no insurance or a very high deductible plan,” she says. “It covers everything at extremely competitive pricing. Patients make one payment and they are done.”


Outreach also can help an ASC bring in new patients, Murphy says. “Go to senior citizen centers and pro- vide talks about your procedures. The residents will not only appreciate the education, they will talk about the experience with family and friends.”


Take Nothing for Granted Running an ASC is just like running any other business, Sabo says. “We just happen to be in the business of health care. If you do not take care of your investors, staff and public, then you are not going to stay in business. It is as simple as that.” As long as ASCs establish high standards for how they treat their peo- ple and work tirelessly to meet, if not exceed, those standards, Murphy says, it will be difficult not to become the facility of choice. “ASCs are wonderfully positioned


to make a positive impact on people’s lives,” he says. “Who would want to go anywhere other than the place known as the best of the best?”


26 ASC FOCUS JUNE/JULY 2016


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