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DESIGNERS GUILD 50 YEARS OF INSPIRATION
Regular readers of my monthly missive will know that while I’m passionate about more or less every aspect of the world of interior design, when it comes to Design Houses I do have a few favourites. Manufacturers who can be relied on to produce not only the best in quality, but who also continually thrill with their innovative and inspiring designs. And pretty much top of the tree are Designers Guild.
Tricia Guild OBE started Designers Guild in 1970, because, she says, working as an interior designer she just couldn’t find upholstery fabrics she really felt excited about, so decided to make them herself. Her first offering was a collection of Indian block printed designs. She convinced her brother Simon, then a full-time banker, to join her and oversee the business angle. And 50 years later they are still running the company together.
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Back in the seventies, when Tricia launched her shop in King’s Road, London, there was no real concept of “lifestyle” as we know it today. Her great passion was, and still is, in putting together a style, and crafting a look. To say that she has been successful in doing so is somewhat of an understatement, and probably one of the main reasons I get so enthused. We always tell clients that when you’re using Designers Guild products, the rules of engagement are completely different to any other manufacturer. Forget about “matchy matchy”, and let your creative juices flow in the (not always obvious) direction that Tricia intended.
The result may look to some a little, shall we say, thrown together (believe me it’s not – each collection takes many months to develop), but you will end up with a totally stunning room, a real showstopper - somewhere that will draw you to it again and again.
To celebrate her 50 years in the business, The Fashion and Textile Museum in South East London is presenting the exhibition “Out of the Blue”. Running from 14th February to 14th June, it unravels Tricia Guild’s unique and creative approach, focusing in on her inspiration, her intuitive design methodology and the techniques, processes and materials used. Offering unique access to Designers Guild’s archive, with never before displayed original designs and artwork, “Out of the Blue” will showcase the story of Designers Guild, in settings that capture the changing tastes in interiors over the past five decades.
As I said earlier, Designers Guild never fail to come up with something thrilling and fresh. Grandiflora Rose, the new Spring 2020 collection, examines the influence of the early twentieth century garden designers and their innovative use of natural wild planting, pushing the boundaries of style just as their artistic and literary counterparts of the Aesthetic Movement also did. It celebrates two legendary founders of quintessential English country garden design, Gertrude Jekyll and William Robinson (no, not Hyde). Together, Jekyll and Robinson cultivated the use of natural wild planting, and created
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