NEWS A day in the life ...


Harper Adams students experience a day in the life of Maxwell Amenity


Maxwell Amenity hosted several final year Hons Agronomic students from Harper Adams University. Students were accompanied by Simon Allen, a Senior Lecturer in Agronomy from the University, to provide an insight into the amenity and sports turf industry and highlight shared fundamentals, challenges and opportunities of the agricultural and amenity-horticultural sectors.


The visit also gave the students the opportunity to understand the role of a Technical Manager and Agronomic advisor and experience the internal workings of a distributor within the amenity sector.


Dan Hughes, Maxwell Amenity's Sales and Marketing Director, introduced the students to the size of the business, the customers they serve and the size of the industry. “We hope the experience will help students gain insight into the amenity sector and consider how transferable agronomy skills can be potentially applied,” he commented.


The students were given a group presentation from the Maxwell Technical team. James


Grundy, Senior Technical Manager, gave an insight into his personal career path at Maxwell Amenity and his skill set, life at the coal face, industry trends and issues and how they parallel agriculture.


John Handley, Technical Manager, discussed the importance of data and process driven analytics with relatable interpretation and practical implementation, whilst Dr Abigail Graceson, who had previously been a Researcher at Harper Adams, provided observations from jumping the fence from agriculture to amenity, the difference between trial work and marketing trial work and the challenges, barriers and importance of linking academia with industry.


Simon Allen, Senior Lecturer in Agronomy said,


“Our thanks go to the staff at Maxwell Amenity for hosting one of the best trips we have had for some time. You could see by the questions that they were asking, the students were clearly engaged by the presentations, and they found the whole visit really informative, and enjoyable too.”


The day finished with a site tour aimned at highlighting the importance of the various commercial departments and how they all contribute to creating and fulfilling a sale and providing a positive customer experience.


James Grundy commented; “It was a pleasure to host the group of final year Agronomy students and provide them with an introduction to the sports turf and amenity-horticulture sectors.”


EDUCATE


EXHIBIT EVOLVE


BTME 2020 | 21-23 January 2020 Harrogate Convention Centre | btme.org.uk


The turf industry is rapidly changing and if turf managers are to thrive in a highly-competitive environment, we need to embrace new ideas and ways of thinking, evolving our methods to suit modern needs.


For almost 30 years BTME has been at the forefront of that change and the 2020 exhibition will feature product launches, major industry announcements and everything you’d expect from Europe’s premier turf industry event.


BIGGA Turf Management Exhibition


4


PC December/January 2020


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