14 RETAIL REPORTS


MARKET TRADER, OCTOBER 25 - NOVEMBER 7, 2019 Gift wrap from plastic bottles


Wrag Wrap, a company that makes reusable eco gift wrap in fabric, has entered the festive season with the launch of a new collection of prints. In a bid to tackle plastic waste,


the new range from Wrag Wrap is now made from 100 percent recycled (traceable) plastic bottle waste. With only a fraction of the plastic


ever produced being recycled, the majority is destined for landfill, or even ends up in our oceans. Each of Wrag Wrap’s new Reversible Crackle Wraps is made from just over 12 recycled plastic bottles. As each wrap is a completely reusable and durable product, Wrag Wrap estimate that one wrap


could save over 1000 meters of traditional single-use gift wrap in its lifetime. The new collection consists of ten


new individual double-side designs, with a festive print on one side and a design for all occasions on the other. These designs are supported by an underlying theme, each of which has a distinct backstory. These range from ‘Guilt-Free Glitter’ to ‘Threats To Humanity’ The eleventh design supports


the recent climate strikes and uses climate scientist Ed Hawkin’s Warming Stripes graphics. The design shows a series of coloured stripes, chronologically ordered, to visually portray long term temperature trends. The


Some facts about gift wrap Every year in the UK over 100 million rolls of wrapping paper are thrown


away, enough to reach the moon, and that’s along with its accompanying sticky tape. At Christmas time alone, on average a roll and a half of sticky tape will be used per household.


Unfortunately, wrapping paper sent for recycling is often coated in


glitter, plastic or tape and is therefore not compatible with the recycling process.


The majority of the 8 billion metric tons of plastic that has been created since the 1950s still exits.


Continuously recycling plastic is not a practical solution, as it can only


be recycled up to nine times before degrading. Perhaps recycling it once and then using the resulting products for a lifetime is the answer.


chosen print shows annual global temperatures from 1850 to 2017, and all profits from the sale of this product will go to climate charities. Wrag Wrap co-founder Nicky commented: “People are increasingly rejecting products that are single-use. “Our gift wrap is designed to be reused for a lifetime and allows our customers to indulge in the tradition and celebration of giving gifts, whilst not creating any more unnecessary waste and helping tackle our global plastic waste problem. “These new prints are designed


to revel in the act of giving and receiving gifts and the joy that the tradition spreads.” Co-founder Louise added:


“Reusing your gift wrap allows memories to travel with it; memories of previous celebrations, family gatherings and presents given. This nostalgia makes the wrap more treasured over time.”


Gift wrap and the circular economy


Wrag Wrap’s reusable gift wrap supports and contributes to the idea of a circular economy. The company aims to drive change within the gift wrapping industry from making, using and disposing, to a process which removes the need for virgin and single-use base materials.


Wrag Wrap’s reusable, sustainable gift wrap


Wrag Wrap’s products achieve this by:


• Using recycled materials: All fabric is made from 100 percent traceable recycled plastic bottles.


• Designing and creat ing a reusable product: Each gift wrap is designed to be long-lasting and can be reused time and time again. Every Wrag Wrap that is


sold will spend its life reducing the need for both single-use wrapping paper and single-use sticky tape.


• Refurbish and regenerate: At the end of their life, Wrag Wrap will take products back for refurbishment. If they have gone past the point of repair, they will be recycled by a textile recycling partner.


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