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ViewSonic has announced Tony White as the new Country Head for the UK & Ireland. With more than two decades’ experi- ence in the AV industry, Tony’s leadership has already led to ViewSonic becoming the num- ber two ranked manufacturer for 4K projector sales in the UK last year and becoming the fastest growing brand on IFP. Having joined ViewSonic three years ago to han- dle the sales and marketing strat- egies for


AV product lines, Tony will


their now


oversee the next phase of View- Sonic’s growth strategy in the UK and Ireland. As the compa- ny transitions to a solutions-fo- cused company, Tony will


bring


balanced growth to all the View- Sonic products


and business lines, driving the company’s position as a leader in digital whiteboard solutions.


SMPTE has appointed Frank Kunkle as its new Director of Marketing. Kunkle is guiding development and implemen- tation of a robust marketing strategy, including campaigns, events, digital marketing, and public


relations, while sup-


porting SMPTE's ongoing im- plementation of its three-year strategic plan. “Frank joins the SMPTE team with valuable experience working within similar organi- zations, and he has both the expertise and the drive to help us achieve our strategic targets in all areas of our business,” said SMPTE Executive Direc- tor Barbara Lange. “Informed and effective communications across all variety of marketing platforms will be critical to SMPTE's ongoing success in driving the quality and evolu- tion of motion pictures, televi- sion, and professional media, and I'm confident that Frank is prepared to take on this chal- lenge. We are very pleased to welcome him on board.” Kunkle joins SMPTE having most recently served as Market- ing Manager at the American National Standards Institute (ANSI). At ANSI, he developed and executed marketing plans with a focus on growing the institute's subscription-based product for access to standards, stimulating membership, de- veloping lead acquisition tac- tics, managing the brand of the institute's standards platform, driving market analysis, mining data to inform future marketing campaigns, coordinating trade show representation with col- leagues, and overseeing adver- tising opportunities and media placement. Earlier, as marketing strate- gy manager at the Society for Industrial and Applied Math- ematics (SIAM), Kunkle de- signed and managed market-


Tony White has been promoted to the position of ViewSonic’s new Country Head for the UK & Ireland.


ing, social, and digital media campaigns


for 50 products;


unified the marketing strategy across all of SIAM's program areas; and leveraged data and metrics across these platforms to drive and evolve marketing tactics. He also managed prod- uct and web development for custom systems designed to facilitate SIAM's M3 Challenge (delivered to 50,000+ students online to date), led improve- ments of data management systems, served on the staff committee responsible for an overhaul of siam.org, and cu- rated content and media across m3challenge.siam.org with an emphasis on encouraging young people to pursue careers in mathematics and science. Kunkle earned dual bache- lor's degrees in strategic com- munication (public relations concentration) and psychology from Temple University and subsequently began his career working


in public relations,


press relations, and event planning with several Phila- delphia-based agencies. In his new position with SMPTE, Kunkle is based at the Soci- ety's White Plains offices and reports directly to Lange.


Following the successful launch of the M1, M1+ and X10-4K projectors, the stage is already set for a strong end to 2019. ViewSonic is now em- barking on a recruitment plan for several new sales positions for both channel and end-user roles, in line with the compa- ny’s major growth strategy for 2020.


Zoom Video Communications has announced that Ryan Azus has joined the company as its Chief Revenue Officer, report- ing to CEO Eric S. Yuan. Azus will


be globally responsible


for Zoom’s direct salesforce, as well as its channel, sales operations and enablement, customer success, and sales engineering teams.


Azus joins Zoom after almost 20 years in the communica- tions industry. He spent the past nine years at RingCentral, most recently as Executive Vice President of sales and ser- vices, where he was instrumen- tal in building the company’s multi-product, multi-channel field sales and channel organi- sations from the ground up, as well as growing the company’s services organisation. Prior to RingCentral, Azus was a sales leader at Cisco Webex for over nine years.


“What a thrill to come on board team Zoom!” said Azus. “Zoom’s vision for the future of communication and collab- oration, customer-focused cul- ture, distinct brand, and world- class team have come together to create an incredible compa-


ny. It’s an exciting opportunity to use my expertise in building enterprise go-to-market pro- grams to help Zoom continue to grow rapidly at scale.” “Ryan has an incredible acu- men for building and leading world-class revenue organisa- tions,” added Yuan. “He will take Zoom to the next level and accelerate our growth. His ex- pertise is unmatched and will be invaluable as we modernise unified communications with our video-first approach.” Before joining Zoom, Azus spent nine years at RingCen- tral, where he was Executive Vice President of global sales and services and instrumen- tal in building the company’s multi-product, multi-channel field sales and channel organ- isations from the ground up, as well as growing the company’s services organisation. Prior to RingCentral, Azus spent nine years in sales at Cisco Webex, where he drove major reve- nue streams from pre-IPO to post-Cisco acquisition. He has a BS in Business Administra- tion from California Polytech- nic State University.


to equipment he has designed, or that was inspired by his work, often without even real- ising it. His solid-state circuit designs are lauded as classic exemplars of the type; when asked what makes him differ- ent to other audio electronics designers, he once replied, “I have circuit sense”. Today, Curl works with a select group of highly reputed au- dio companies. iFi Audio and AMR are delighted to reap the benefits of the exceptional ex- perience he has gained whilst devising some of the finest au-


Riedel Communications' efforts to establish a regional frame- work for supporting a growing Asia-Pacific customer base will now see the company provid- ing tailored customer service, system design, training, and sales functions. “We combined Riedel Asia-Pacific into a single region in 2015, and we've seen some excellent


growth since


Ryan Azus has joined Zoom as its Chief Revenue Officer where he will be globally responsible for the direct salesforce, as well as Zoom’s channel, sales operations and enablement, customer success, and sales engineering teams.


Sister-companies iFi Audio and Abingdon Music Research (AMR) have announced that John Curl, one of the world’s most respected high-end audio engi- neers, has been engaged as a Technical Consultant.


Curl is working across all new product designs from iFi and AMR, collaborating closely with iFi’s Technical Director Thor- sten Loesch to ensure that all circuit designs are fully opti- mised. The first products to feature his input include iFi’s forthcoming ZEN range of desktop audio products – the first of which launches at the end of August – together with all-new high-end components from AMR, due in 2020. John’s status at the forefront of high-end audio’s hall of fame has long been secure. In 1968, whilst building a mixing con- sole for the Grateful Dead, he developed a solid-state circuit that became a benchmark in high-performance audio – the “complimentary differential in- put” circuit, which still appears in application handbooks pub- lished by transistor manufac- turers today.


SMPTE has appointed Frank Kun- kle as its new Director of Mar- keting.


This led to Curl working with a young Mark Levinson in the early 1970s, creating the leg-


endary Mark Levinson Audio Systems JC-2 preamplifier – the first standalone product to incorporate Curl’s complemen- tary differential input circuit – followed by the ML-2 Class A power amplifier. He went on to work with many other lumi- naries of the high-end audio scene, including Dave Wilson and Jeff Roland.


then,” said Cameron O'Neill, Director, Asia-Pacific. “This has come to include technical service and repair capabilities in the Asia-Pacific region, lo- calized sources for training and education, and generally being able to get closer to our current and future customers.” To broaden knowledge and em- power Riedel customers, Julian Hewitt has been appointed as Regional Training Manager. As part of this very strategic role, Hewitt will lead the de- velopment and deployment of various training materials, workshops, and industry ed- ucational programs. Hewitt's 10 years of Riedel experience has covered roles from user to consultant and he has worked extensively with many key cus- tomers in the region including Lighthouse Church in Singa- pore, TV18 in India, PCCW in Hong Kong, and the Sydney Opera House in Australia. “Having excellent equipment is only half the story. Having amazing operators and engi- neers


using the equipment completes the picture." said


dio circuits of the last 50 years. Vincent Luke, Sales Director at iFi Audio and AMR, said: “We are excited to have the oppor- tunity to add John’s exceptional expertise to our talented team of technical designers, led by Thorsten Loesch. His insight will help us to further raise the sonic bar with products from both iFi and AMR – from portable and desktop audio to the very finest high-end hi-fi components, we will continue to push the boundaries of de- sign, functionality and perfor- mance.”


Hewitt. "With comprehensive training materials and educa- tional programs tailored to the specific needs of the region, our APAC customers will get even more out of their Riedel gear.” To further


strengthen pan-re-


gional communication and awareness, Riedel has also appointed Deidre Joubert as Regional Marketing Manager, Asia-Pacific. With experience in commercial roles in both professional


sport and event


broadcast for events such as the America's Cup and Ryder Cup, Joubert will focus on sup- porting the Asia-Pacific region by developing a more localised approach.


"Our marketing strategy needs to reflect, both, the differenc- es and similarities in customer motivations and requirements across this economically and culturally diverse region while providing a conduit to the full range of Riedel's knowledge and global experience," said Joubert. "To be effective in our communication and have a gen- uine impact, we have to be able to talk to our customers where they are, in a language they un- derstand. By developing local support structures, we increase our ability to influence deci- sions and deliver positive out- comes for Riedel."


John Curl, one of the world’s most respected high-end audio engineers, has been engaged as a Technical Consultant by sister-companies iFi Audio and Abingdon Music Research (AMR).


Curl is unquestionably one of a small band of engineers whose influence is so great it has al- tered the direction of audio de- sign. Many of us have listened


Deidre Joubert, Regional Marketing Manager, Asia-Pacific at Riedel AV News September 2019 P19


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