Application news FUTURAMEDIA and Scala boost French pharmacy sales


Point of sale and street-facing Scala-driven digital signage screens have increased product sales by up to 80% in thousands of pharmacies across France. Scala has been working with FUTURAMEDIA - a French compa- ny specialising in the roll out of dynamic signage solutions in the health and beauty retail space. The Scala solution will help to drive retail success through dig- ital signage.


To date, FUTURAMEDIA has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, supporting both queue management and upselling within the pharma- cies. In addition, over 1,000 pharmacies have either rolled out or added the shop window screens to their network to sup- port their branding, visibility and drive foot traffic into the outlet.These Scala-based dig- ital signage networks - either focused on the point of sale (PoS) or located in the shop window - push content to cus- tomers both inside and outside the retail store, and are boost- ing unique product sales by up to 80% for those pharmacies. “We are so pleased with how successful FUTURAMEDIA has been in this particular market


and the street facing signage at their retail outlet and who have told us how happy they are with the installation and how the var- ious digital screens are impact- ing their sales. There is no better feedback to receive about our technology.”


Background


From day one, FUTURAMEDIA set up a multiple award-winning creative studio dedicated to the generation of content for these digital communication networks. A database containing informa- tion on over 15,000 products is at the disposal of the pharmacies, allowing their teams to organise their own tailored promotions via a Scala Content Manager web interface. The content manager also allows them to personalise


fleet management, monitor- ing, programming, adapta- tion and distribution,” said Mélanie Brugnacchi, Project Manager of FUTURAMEDIA. “Over the years, our partner-


ment of screens located close to the point of sale (PoS). In 2011, FUTURAMEDIA added a street facing shop window network option to its package, that sees digital screens located in the


Project Manager of FUTURA- MEDIA. “We ran a very suc- cessful trial that convinced us of the strength of the Scala solution and the power of the Scala players.”


In 2011, FUTURAMEDIA added a street facing shop window network option to its package, that sees digi- tal screens located in the pharmacy windows carrying messages designed to inform and attract.


ship has strengthened, and Scala has kept developing its services in a coherent manner based on the evolution of dy- namic signage in France, by adding monitoring, targeting, content management features to an already great solution. We have also worked with the Scala team to improve ser- vices and adapt them to our client interfaces.”


To date, FUTURAMEDIA has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, support- ing both queue management and upselling within the pharmacies.


thanks to Scala's digital sig- nage technology,”


said Harry


Horn, General Manager EMEA and VP Marketing Global of Scala. "We have heard first hand from clients like Phar- macie Bader, in Paris VI, who have installed both the PoS


the screens with pricing informa- tion and other information such as the weather forecast which is often sponsored by the pharma- ceutical laboratories.


“Reliability is the key to the relationship between Scala and FUTURAMEDIA, with excellent


A combination of both PoS and street-facing signage has the strongest impact, driving sales for a particular product up by 77% , with a rise in sales of 64% noticed by pharmacies using PoS screens only and nearly 50% for those using street-facing screens alone.


A recent study performed by FUTURAMEDIA and a phar- maceutical laboratory showed that a combination of both PoS and street-facing signage has the strongest impact, driving sales for a particular product up by 77%, with a rise in sales of 64% noticed by pharmacies using PoS screens only and nearly 50% for those using street-facing screens alone.


Success story


The Scala-based digital sig- nage networks push content to customers both inside and outside the retail outlet and are boosting unique product sales by up to 80% for those pharmacies adopting the solutions BETTER HEALTH SALES, part of the Cegedim group, first introduced the concept of digital signage in 2004 to pharmacies, health stores, medical centres, op- ticians, drug stores, beauty counters and hairdressers, teaming up with Scala over the years to offer a variety of dynamic signage options to independent or chain retailers in that industry.


FUTURAMEDIA started by offering pharmacies - and by extension their para-phar- maceutical laboratories and counterparts - a Scala-based digital signage network pack- age that included the place-


P16 AV News September 2019


pharmacy windows carrying mes- sages designed to inform and attract members of the public passing outside the pharmacy. “We are very happy with the installation, the various digital screens in the pharmacy have a strong impact on the sales of the products we are promoting,” said a representative from Phar- macie Bader, Paris VI, that is equipped with both a PoS and street-facing signage solution. Both types of digital signage packages are available across metropolitan network


usually


France. The PoS requires


installation of four screens and players per pharmacy in landscape mode, whereas the street-facing network requires a single screen and player combi- nation in portrait mode.


Sales impact To


date, FUTURAMEDIA has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, supporting both queue management and up- selling within the pharmacies. In addition, over 1,000 pharmacies have either rolled out or added the shop window screens to their network to support their brand- ing, visibility and drive foot traf- fic into the outlet. At Pharmacie Edgard Quinet in Paris XIV, also equipped with both POS and street-facing solu- tions, the street-facing network is particularly effective: “The impact of the screen we have placed in our shop window is undeniable. Its location is per- fect, looking out onto a very busy street and carrying very targeted content.” “We were seeking a very reli- able and stable partner back in 2004 when we launched our first network and Scala was already a household name in the US at the time for digital content distribu- tion,” said Mélanie Brughacchi,


the


Scala is very pleased to work side by side with


FUTURA-


MEDIA on their latest digital communication project and especially because of the scope and size of this great project, to manage content for over 11,000 screens is a testament to our software’s potential and flexibility - and its capabilities to deliver retail transformation solutions for our customers and partners. The Scala-based digital signage platform deployed by FUTURAMEDIA pushes content to over 10,000 PoS screens in 2,500 pharma- cies and over 1,000 pharma- cy shop window signs across France. Resulting in a unique product sales increase of up to 80% for those pharmacies


QUICK FACTS


64% boost in sales from PoS screens


10,000 landscape mode PoS screens in 2,500 pharmacies across France


77% boost in sales from combined PoS and street-facing signage


1,000 portrait mode shop window signs across France


15,000 product database accessible through Scala Content Manager


50% boost in sales from street-facing screens


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