FSM


Round-Up


Elior UK scores five year catering partnership with Warrington Wolves RFC


Elior UK recently began a five-year catering contract with Warrington Wolves Rugby Football Club at The Halliwell Jones Stadium in Warrington. With the scope of work spanning matchday hospitality, matchday retail and conference and banqueting, Elior is a fully integrated partner in the Warrington Wolves team, serving up to 15,000 fans each matchday. Offering decades of experience within sports and stadia, Elior secured the contract


by its best in class approach to matchday hospitality, strategic plans to grow non- matchday business and significant investment in the retail offer. Elior’s impressive proposal for retail has the Wire fan matchday experience at its heart. Planned for the start of the 2020 season, the kiosks and bars will have a new look and feel that embraces both the club and food from the region, with creative menu concepts, digital signage and cashless payment options.


Geoff Durbin, Chief Commercial Officer,


Warrington Wolves RFC said: “We were impressed with Elior’s track record and award-winning reputation in sports and stadia. This – coupled with a plan that not only encompassed exciting, creative food and dining concepts, but considered the entire hospitality experience – captured our attention. We’re looking forward to building our success with Elior over the next five years.”


Alexander Stadium redevelopment


Plans showcasing the emerging design for the redevelopment of Alexander Stadium have been published, as the public consultation begins.


New artist impressions of the stadium have been released revealing Birmingham City


Council’s


intentions to create a legacy asset the city and its residents can be truly proud of. The venue at Walsall Road, Perry Barr, will be the focal point of the 2022 Commonwealth Games, hosting the Opening and Closing Ceremonies, as well as the athletics programme. The redeveloped Alexander Stadium


will increase its permanent seating capacity from 12,700 to 18,000 allowing up to 40,000 during the Games through additional temporary seating. The proposed £72m project will also see the stadium transformed into a centre of sporting excellence at a local, regional and world- class level.


4 FSM


provision, with additional landscaping and signage o


Installation of


new stadium lighting and practice throwing field o


A new access


road from A453 Aldridge Road (to be used for event/ maintenance use only)


The design will


Key features include: o A new western stand replacing the Main, Knowles and Nelson stands


o New tiered seating to the north and south


o A new 400m six-lane warm-up track and re-laying of a new IAAF Category 1 track (400m nine-lane competition standard track)


o Improved public realm and parking


facilitate the temporary ‘Games overlay’ elements and additional infrastructure needed to deliver the 2022 Games. Demolition of the current west stand


within the stadium is subject to a separate application which will be submitted to Birmingham City Council in summer 2019. Subject to gaining planning permission, the


redeveloped stadium will be ready ahead of the Games, which will take place between 27 July and 7 August 2022.


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