2 2


Big screen mark etin fo


g r Dairy


CINEMA advertising will be used for the first time in AHDB and Dairy UK’s £1 .2 million consumer marketing campaign, which runs nationwide for ten weeks and started onMarch 1 1 .


Now in its second year, the promotional activity will also include videos on


social media and on‐demand TV alongside digital outdoor advertising throughout London.


The campaign will continue to target millennials (1 6 to 3 5 years olds)


including young parents through the spoof organisation ‐ ‘The Department of Dairy Related Scrumptious Affairs’ using emotive taste messages to remind them about the nutritional value of dairy.


Judith Bryans, Dairy UK chief executive said: “We want millennial parents to


re‐evaluate their love of dairy so have heavily invested inmedia that will drive noticeability and engagement. This year’s campaign is set to be bigger and bolder.”


Attitudinal research conducted after the first year of activity showed 8 per


cent of the target audience were less likely to cut down their dairy intake and 1 1 per cent were less likely to replace dairy with alternatives.


Rebecca Miah, AHDB head of dairy marketing said: “People really enjoyed


the humour fromthe initial campaign. The next phase builds upon that success and introduces new ways dairy can be enjoyed using cinema, iconic poster sites and social media activity.


“Cinema advertising is a great way to target a captive audience while they’re


in a positive frame of mind. They often combine the experience with a meal out so it’s a perfect time to promote positive dairy messages.”


Farmers can promote the campaign locally by ordering branded posters,


banners, re‐useable coffee cups and car stickers to use on‐farm and at local events from dairy.ahdb.org.uk/materials


The ‘Department’ has also recruited a consumer panel to test the emotional


and physical response to dairy versus non‐dairy food using brainwave EEG headband technology. Results will be announced with an integrated PR launch and supported by Instagram influencer campaign.


NEWS Ba dg er va nt a


A BADGER vaccination grant has beenmade available by Welsh Government. The grant is available to farmers, landowners and other organisations. The injectable vaccine for badgers is available for privately funded use in Wales by accredited, certified and licensed individuals. Licenses are provided by National Resources Wales.


Up to £5 0 ,0 0 0 has beenmade available, each year, for


up to four years. Successful applicants will receive up to 5 0 per cent of the eligible costs of badger vaccination.


The grant applies to privately delivered vaccination


Y TIR ccinationg ra vaila 0 8 0 0 4 9 6 1 4 3 9 , or Email: bovineTB@gov.wales Water astrab ctionla w ha s cha ng ed


IF you abstract water and were previously exempt from needing a licence under theWater Resources Act 1991, the law has changed and you may need to apply for an abstraction licence since January 1 2018 to continue legally abstracting. Most previously exempt abstractions (if over 20m³/day exemption threshold) will require a licence. These abstractions, often termed ‘New Authorisations’, include: •Water transfers from one inland water to another in the case of, or as a result of, operations carried out by a navigation, harbour or conservancy authority; • Abstractions into internal drainage districts but not including land drainage activities; • Dewatering of mines, quarries and engineering works; •Warping (abstraction of water containing silt for deposit onto agricultural land as a fertiliser); • All forms of irrigation (except spray irrigation which is already licensable) and the use of land drainage systems in reverse (including transfers into managed wetland systems) to maintain field water levels; • The majority of abstractions by Crown and visiting forces exemptions; and • Abstractions within previously geographically exempt areas. Some abstractions that are considered low risk will remain exempt. Although you may submit an application up to December 31 2019, Natural ResourcesWales recommend that you apply for a licence before September 2019 as it may take three months or more to check, acknowledge and address any issues with your application. So submit as soon as possible. You may continue to abstract water at the same quantities as before until NRWhave reached a decision on the application. A three year determination window will apply from January 1 2020. For further information go to: https://goo.gl/kJrTAK (URL has been shortened).


Adva 4X4 ESTATES


15/15 MITSUBISHI SHOGUN SG4 AUTO 7 SEAT LEATHER A/C (LOW ROAD TAX) 197 BHP 3.2 TURBO/D 31000 MLS 15/15 JEEP CHEROKEE CRD LONGITUDE M/JET A/C ETC 6 SPEED 140 BHP 2.0 TURBO/D ONLY 29000 MLS 15/64 FORD KUGA ZETEC 5 DOOR AIR/CON ETC 150 BHP 2.0 LTR TURBO/D 6 SPEED ONLY 30000 MLS 14/64 MITSUBISH SHOGUN WARRIOR 3 DOOR MANUAL LEATHER (LOW ROAD TAX) 197 BHP 3.2 T/D ONLY 32000 MLS 14/64 LANDROVER DISCOVERY 4 SE 8 SPEED AUTO 7 SEAT (LOW ROAD TAX) 255 BHP 3.0 LTR TURBO/D 41000 MLS 14/64 LANDROVER FREELANDER 2 GS 5 DOOR LEATHER ETC 6 SPEED 158 BHP 2.2 TURBO/D 42000 MLS 14/63 HYUNDAI IX 35 PREMIUM CRD 5 DOOR AIR/CON LEATHER 6 SPEED 134 BHP 2.0 LTR TURBO/D 36000 MLS 14/63 LANDROVER FREELANDER 2 GS 5 DOOR LEATHER A/CON 6 SPEED 158 BHP 2.2 TURBO/D 58000 MLS 11/61 FORD KUGA TITANIUM- X 5 DOOR LEATHER CLIMATE ETC 6 SPEED 150 BHP 2.0 LTR TURBO/D 65000 MLS 10/10 LANDROVER DISCOVERY 4 XS AUTOMATIC 7 SEAT LEATHER 242 BHP 3.0 LTR TURBO/D 73000 MLS 10/59 VAUXHALL ANTARA - S 5 DOOR AIR/CON LEATHER ETC 148 BHP 2.0 LTR TURBO/D 48000 MLS 09/59 KIA SORENTO CRDI 5 DOOR AIR/CON LEATHER ETC 168 BHP 2.5 TURBO/D 62000 MLS 09/09 DAIHATSU TERIOS KIRI (SPECIAL EDITION) 5 DOOR A/CON ETC 1.5 PETROL ONLY 30000 MLS 08/08 DAIHATSU TERIOS CENTENARY 5 DOOR AIR/CON ETC 1.5 PETROL ONLY 43000 MLS 08/57 BMW X3 SE (FACE LIFT) 5 DOOR AIR/CON ETC 6 SPEED 177 BHP 2.0 LTR TURBO/D 73000 MLS 08/57 LANDROVER FREELANDER 2 S 5 DOOR AIR/CON ETC 6 SPEED 158 BHP 2.2 TURBO/D 61000 MLS 07/57 MITSUBISHI SHOGUN EQUIPPE 3 DOOR MANUAL A/C ETC 158 BHP 3.2 TURBO/D 63000 MLS 06/56 LANDROVER DISCOVERY 3 XS AUTOMATIC LEATHER 7 SEAT 188 BHP 2.7 TURBO/D 128000 MLS 06/06 LANDROVER DISCOVERY 3 TDV6-S AUTO 7 SEAT (LOW ROAD TAX) LEATHER 188 BHP 2.7 T/D 87000 MLS 05/55 JEEP CHEROKEE CRD 5 DOOR AIR/CON ETC 6 SPEED 2.8 TURBO/D 79000 MLS 05/05 JEEP CHEROKEE CRD 5 DOOR AUTOMATIC AIR/CON 2.8 TURBO/D 68000 MLS 04/04 SUZUKI JIMNI MODE AUTOMATIC 3 DOOR LEATHER A/C ETC 1.3 PETROL ONLY 35000 MLS


4x4 COMMERCIALS +VAT


16/16 TOYOTA HI-LUX INVINCIBLE DOUBLE/CAB AIR/CON CAMERA ETC 171 BHP 3.0 LTR T/D 39000 MLS 15/65 MITSUBISHI L 200 TITAN DOUBLE/CAB (NEW SHAPE) 6 SPEED 175 BHP 2.4 TURBO/D 38000 MLS 14/64 ISUZU D/MAX EIGER DOUBLE/CAB ALLOYS CANOPY 6 SPEED 163 BHP 2.5 TURBO/D 33000 MLS 14/64 MITSUBISHI L 200 TROJAN DOUBLE/CAB AIR/CON ETC 175 BHP 2.5 TURBO/D 36000 MLS 13/63 MITSUBISH SHOGUN 4/WORK SG2 VAN 3 DOOR AIR/CON ETC 197 BHP 3.2 TURBO/D 63000 MLS 13/13 TOYOTA HI-LUX HL3 DOUBLE/CAB CANOPY CAMERA AIR/CON 144 BHP 2.5 TURBO/D 46000 MLS 12/62 TOYOTA HI-LUX INVINCIBLE DOUBLE/CAB CANOPY A/CON 171 BHP 3.0 LTR TURBO/D 54000 MLS 11/61 FORD RANGER WILDTRACK LEATHER AIR/CON ETC 156 BHP 3.0 LTR TURBO/D 44000 MLS 11/11 LANDROVER DEFENDER 90 HARD TOP ALLOYS ETC 6 SPEED 122 BHP 2.4 TURBO/D ONLY 26000 MLS 10/10 LANDROVER DEFENDER 90 HARD TOP 6 SPEED 122 BHP 2.4 TURBO/D 59000 MLS 06/56 LANDROVER DEFENDER TD5 90 HARD TOP COUNTY SPEC (L-E BLACK) 122 BHP 2.5 TURBO/D 72000 MLS 06/06 LANDROVER DEFENDER TD5 HARD TOP 122 BHP 2.5 TURBO/D ONLY 61000 MLS 06/06 NISSAN TERRANO VAN AIR/CON ETC 2.7 TURBO/D 108000 MLS


CARS/VANS ETC


12/12 RENAULT KANGOO ML19 DCI 75 VAN SAT/NAV SIDE/DOOR 1.5 TURBO/D 49000 MLS 11/11 MERCEDES 116 VITO COMPACT VAN 2 SIDE DOORS ETC 2.1 TURBO/D 85000 MLS 08/08 CITROEN C3 CACHET 5 DOOR HATCHBACK AIR/CON ETC 1.4 PETROL ONLY 61000 MLS


WE CAN SUPPLY MOST MAKES AND MODELS OF NEW 4X4 VEHICLES


PLUS OTHER VEHICLES ALWAYS AVAILABLE STATION GARAGE, CARDIGAN SA43 3AD


Tel: 01239 613164 ntag es of u sing controlled environment tech niqu es inh orticu ltu re


by Dr PeterWootton‐Beard, Farming Connect Knowledge Exchange Hub, IBERS, Aberystwyth University


CONTROLLED environment agriculture is a collective term for techniques for growing produce without necessarily relying on natural environments to provide the resources for plant growth (e.g. light, water, nutrients etc.). These resources are provided by technological solutions such as hydroponic nutrient delivery systems and artificial lights, depending on the system in use, and the crop.


Although separating food production from natural


systemsmay seemcounterintuitive at first glance, there are some advantages to considering these methods for Welsh farm businesses.


The most celebrated of these advantages is the ability to


take control of environmental variables. Artificial lighting for examplemeans that the day length and growing season can be increased, either providing an opportunity to shorten the time between sowing and harvesting, increase the number of harvests per season, or to extend the range of crops which can be grown.


For a horticultural producer, this means the option to


diversify the range of produce they can supply and investigate new products such as mixed salad bags, herbs, or exotic vegetables.


Lighting systems are becoming cheap to buy and install,


and can be fitted to existing structures such as polytunnels, greenhouses and even underused farm buildings. Hydroponic nutrient delivery systems are between 8 0 ‐9 0 per cent more water efficient, eliminating the need for irrigation during dry weather, and making best use of fertiliser though precise dosing.


Throughmodern sensor technologies, it is also possible to


gather real time data on the condition of the crop, nutrient requirements, energy use and environmental conditions to


help growers to fine tune their operation and improve product quality, consistency and yield. Due to the level of control that can be achieved, these


technologies also create the opportunity to integrate food production into on‐farm circular economies, particularly for larger farming operations. As an energy user, controlled environments with artificial lighting canmake use of surplus on‐farm renewable energy generation through solar, wind, hydro or geothermal sources. If they are co‐located with waste recycling facilities such


as anaerobic digesters (AD), they can make use of waste heat and carbon dioxide to improve the growing conditions. In addition AD results in nutrient‐rich digestate, which can be recirculated to provide nutrients for horticultural crops. Even the roots of the crops grown in the system could be recycled in this way. Controlled environment technologies therefore, unlock


the potential to grow novel, high value crops, throughout the year,without additional land use. For larger enterprises, they may also represent an opportunity to diversify production using surplus/waste resources.


ble


projects beyond the Gower. The vaccination project in the Gower will be delivered by Cefn Gwlad Solutions.


The application window will run from March 2 0 1 9 to


April 3 0 2 0 1 9 . Successful applicants will be able to begin vaccinating from May 2 0 1 9 . Members wishing to get involved should contact Welsh Government at the following address:


The BVG Manager, TB Team, Officer of the Chief Veterinary Officer, Government Buildings, Picton Terrace, Carmarthen, SA3 1


3 BT, or telephone:


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24