INDUSTRY
We understand how important it is for turf
professionals to have the right product for the surface they are working with
Royal show - Bristol 1958
lawnmowers, a 6’6” cut tractor mounted highway mower, as well as the first self- propelled 25” cut Hayter Scythe. In 1957, the domestic market saw the introduction of the iconic red and silver Hayterette, a hand-propelled 18” cut mower with a 98cc Villiers engine. This model quickly became an iconic offering in the Hayter product family and was awarded the BAGMA award for ‘Best Horticulture Machine of the Year’ in its 10th year of production. It quickly became a popular and iconic part of the Hayter product line-up and remained so until the last ever Hayterette was sold in early 2019. The 1950s also saw Hayter Ltd. develop the self-propelled roller drive Hayter mower range, which creates the perfect, picture-book striped lawn, now synonymous with the Hayter brand. In 1960, Hayter’s company received one of the country’s finest business accolades, being granted the Royal Warrant for the supply of machinery to HM Queen Elizabeth II - an honour retained to this day. The 1960s also saw continued expansion of the Hayter
business with the acquisition of Loddon Engineering, a manufacturer in cattle yard equipment in Norfolk. The company took on the production of several other successful machines, such as the ‘Mighty Midget’, a piece of portable welding equipment, and the Hayter Boot Groom, an electronic sports boots cleaning device. A new 25,000 sq ft warehouse in Spellbrook was another key part of the extensive expansion taking place. By the end of the decade, the company had managed to establish a wide network of international distributors, selling its products to over 110 countries worldwide. Hayter was able to invest further to see the launch of many innovative mowing products for both homeowners and commercial users. These included the Hawk and Hawk Major, which were especially designed to mow grass around tight stoned areas, and the Harrier rear-roller rotary lawnmower. The Harrier would go on to win the same prestigious BAGMA award received by the Hayterette decades before and was awarded the title ‘Product of the Decade’ in 1998, following a UK-wide dealer vote.
Many of the company’s other products from this era were designed to help streamline the production process to make it easier and faster to manufacture and deliver high-quality products. One of these machines was the Hayter Container Lift, designed to lift off lorry containers to allow products and spare parts to be loaded whilst vehicles were on the road to improve their efficiency.
London showroom 116 PC June/July 2019
The 1970s also saw the introduction of the first-ever Hayter ride-on mower - the Bank Rider. It was one of the first rotary mowers with a hydraulic motor drive to the cutting deck and an offset operator’s seat, which could be swivelled so that it remained level when driving across a sloping terrain. It set a new trend with more ride-on versions being introduced, some based on popular pedestrian controlled versions, such as the Hayter Frigate and the Hayter Eagle. Other products launching in the 1970s were the Hayter Senator 26” and 30”
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