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BUSINESS WEST – CONNECTING BUSINESSES


The advantages of selling goods online


With the boom in online sales over the last decade, more retailers are investing in setting up eCommerce sites. It can now be easier to purchase something


from across the globe than across the street. By selling online UK companies can find new customers in overseas markets, build brand awareness and access new markets in a low- cost way. There are two main ways for you to sell your goods online; through your own website or by listing on an eMarketplace.


What is an eMarketplace? An eMarketplace is an online eCommerce platform that allows multiple third parties to list their products for sale, but the transactions are processed by the marketplace operator; think Amazon or eBay. There are also lots of global eMarketplaces such as JD.com, Flipkart and Newegg that you may not be so familiar with but attract millions of online shoppers every day.


Is it easy to sell online to overseas customers? Yes, many global eMarketplaces are open to UK businesses and offer easy access to list your goods on their platforms.


Here we spotlight a few of the world’s eMarketplaces:


Amazon Worldwide Amazon gives companies of all sizes an international sales channel with no upfront costs. Amazon can store, pack and deliver sellers’ products to customers, as well as provide customer service and handle returns. Their safe payments infrastructure helps minimise risk for sellers. Amazon has eMarketplaces for the following


countries: UK, France, Italy, Spain, Germany, Canada,


Mexico, USA, China, Japan and Australia. By using Amazon's easy-to-use functionality,


sellers can use their UK account to list products in France as well as Germany, Italy and Spain. Sellers should invest in social media channels outside Amazon and check that product descriptions in the local language are optimised for search on platform and on other search engines.


Flipkart Flipkart is India's largest online marketplace, with over 65% market share in major categories such as electronics, kids and baby, homeware, and sports and fitness. UK brands must partner with an Indian aggregator, who acts at the registered seller and manages operations in India. UK brands require an Indian-based


aggregator to sell on Flipkart. The aggregator is the Registered Seller on the marketplace, and handles product listings, customer support, shipping, returns, and all other aspects of selling on this channel on your behalf. DIT can advise on aggregators and make introductions. The best-performing categories


network of over 27,000 professional sellers and brands. It offers 7 different online and offline payment options, telephone support, free returns and fast delivery times. Linio is the biggest e-commerce platform in


‘It can


now be easier to purchase


Latin America, giving sellers access to more than 300 million consumers in 8 countries. You can start uploading and selling your products in minutes by following a few easy steps. Linio's local customer service and operations teams can handle the rest, helping make it easier than ever to go global.


something from across the globe than across the street’


on the platform include: tech accessories, beauty products, cosmetics, kids and baby, and toys. Books, heavy furniture and large appliances are not accepted. UK businesses wishing to apply must be the brand owner or authorised to sell the brand.


Linio Linio is the largest online marketplace in Latin America, selling more than 6 million products across 60 categories through a fast-growing


New initiative boxes up exporting opportunities


We have launched a new e-Buyer box initiative that sees British food and drink products shipped to international buyers, with products they have selected from our directory. We have sent two boxes to Germany with another batch ready to ship to China. If you are not already on the directory, now is the time to


create a profile to get your brand in front of international buyers. The directory is packed with lots of features and


functionality; the most important being a user management facility that gives you full control of your profile. You can log in to manage and update your profile


information, indicate your target markets, register to attend upcoming events, receive messages from international buyers and upload all your latest products whenever you want. Best of all though, the directory is entirely free!


To create your new profile, visit our website: www.greatbritishfoodprogramme.co.uk/register


MAY/JUNE 2019 insight 15


Previous experience selling with global marketplaces, particularly in Latin America, is needed, along with a modern customer facing website.


Currently food & drink products are not being accepted by Linio. UK businesses wishing to apply, need


to be either the brand owner or authorised to sell the brand.


Learn the latest tools and platforms in international digital marketing and ecommerce by getting in touch with a digital marketing expert. Call our team on 01275 774 456 or email international@businesswest.co.uk


inspire


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