field notes IOWA

Nebraska Power Farming Show Provides Optimism

TOM JUNGE, Iowa Field Director []

No one was more encouraged than me with the outcome of the Nebraska Power Farming Show held Dec. 4-6 at the Lancaster Event Center in Lincoln. Prior to the show, I talked to several exhibitors who reported low attendance and lower than expected sales activity at the fall outdoor and early winter indoor ag shows. The number of unsold booths was also at a high, along with the number of no-show exhibitors. After hear- ing this, I braced for the worst. Fortunately, none of this happened at the Nebraska Power Farming Show.

Thanks to prime show weather (snow and cold leading up to the show) attendance was great on Tuesday and outstanding on Wednesday. Plus, only four exhibitors were unable to attend. While high attendance is often a strong indicator of a successful show, we feel quality attendees and positive exhibitor feedback are more telling of a show’s success.

Each year, we survey exhibitors and ask them to rate the show on the quality of attendees compared to oth- er shows that they attend. This year 58.5% of the exhibitors said the quality of attendees was better than other shows – the highest reading since 2013. A combined 93.4% said attendees were better/equal than other shows (see chart below).

We also asked exhibitors to rate their Return on Investment (ROI) compared to other shows. Just over 44% reported their ROI was better than other shows they attend – the highest reading since 2013. A combined 87.8% reported their ROI was better/equal to other shows.

2018 NPFS Exhibitor Survey Results

Attendee Quality-better/ equal than other shows

ROI-better/equal than other shows

Attendee Quality-better than other shows

ROI-better than other shows

I’m reporting this information because 1) it bodes well that the ag economy is strengthening or adjusting to today’s economic environment and 2) members should be proud to own this show.

6 | The Retailer Magazine | Mar/Apr

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