Business opportunities Peoplewatch Peoplewatch


B-Tech AV Mounts continues to reinforce resources in mainland Europe with the appointment of Dan Ly as Business Develop- ment Manager for France. With an impressive track record of developing new business in the region, Dan brings considerable pro AV experience and knowl- edge to B-Tech, having previ- ously worked for both brackets and AV hardware manufacturers in leading sales teams in France and Southern Europe.


The appointment follows a raft of new roles and promotions at B-Tech over the past six months, allowing for a sharper European focus with improved service and logistics. Following his appoint- ment, Dan said: “I am delight- ed to be joining B-Tech at this exciting time. The brand has grown to become one of the leading


mounting solutions


manufacturers in


in AV recent


years. Their growth in Europe over the past couple of years has been particularly impressive and I look forward to helping to drive that growth with my in- dustry connections throughout France. Here in France, B-Tech are now perfectly placed to pro- vide a faster, more robust ser- vice than ever before, thanks to the recently expanded opera- tions and improved logistics out of B-Tech’s Belgium office.”


Audio specialist Sennheiser has announced several changes, within its Pro Audio Solutions Channel with the forthcoming re- tirement of John Falcone, Senn- heiser’s long serving SVP, Global Sales – Pro Audio Solutions. Mark Posgay has been appoint- ed to succeed John Falcone in his role. With his appointment, Mark Posgay has announced his leadership team, promoting Christophe van den Berghe to the position of Vice President, Sales and Marketing, EMEA – Pro Au- dio Solutions, and Simon Holley to the position of Vice President, Sales and Marketing, Americas/ ANZ – Pro Audio Solutions. Vince Tan has been appointed as Vice President, Sales, APAC – Pro Au- dio Solutions to secure channel growth and drive further business development in the APAC region. “We are excited about the strong global sales team in place for the Pro Audio Solutions Chan- nel,” said Peter Claussen, COO of Sennheiser electronic GmbH & Co. KG. “I am very much look- ing forward to seeing the team drive the business forward with excellence and customer orienta- tion and congratulate Mark Pos- gay on his promotion.” Mark Posgay, who has held his new role since January 1, reports directly to Peter Claussen. Mark has been with Sennheiser for five years, with a solid background of 20 years of sales and industry experience. He brings his own unique energy and drive to the leadership of Sennheiser’s Pro Audio Solutions Channel. Mark will continue to collaborate closely with John Falcone until his retirement in October 2019 to ensure a smooth transition. In his more than two decades at Sennheiser, John Falcone’s career highlights have included


Jon Alway, B-Tech’s Director of Operations (EMEA), said: “We are thrilled to be able to wel- come Dan to the B-Tech team. As well as knowing the AV mounting market inside-out, he is very well known throughout the AV industry in France. We pride ourselves in delivering the best possible service to our cus- tomers and, with Dan’s appoint-


channel growth and drive further business development. Vince be- gan his career with Sennheiser in 1999 and has successfully progressed in various roles. He brings 20+ years of sales experi- ence, high energy, strong leader- ship and drive for success. Vince Tan also reports directly to Mark Posgay.


“I am very pleased to announce these exciting changes to the Sennheiser Pro Audio Solutions Channel, which will help to get us even closer to our customers, through outstanding technology, service and support,” comment- ed Mark Posgay. “I would like to congratulate Christophe, Simon and Vince on their new roles and look forward to working together as a team to continue to exceed the expectations of our present and future customers.”.


B-Tech AV Mounts continues to re- inforce resources in mainland Eu- rope with the appointment of Dan Ly as Business Development Manager for France.


ment, we can be wholly confi- dent that B-Tech have the best team for the job in the region.”


serving as CEO of wholly owned Sennheiser subsidiary, Sennhe- iser Electronic Corporation, to heading up sales for the audio specialist’s Americas operations, to the senior role at Pro Audio Solutions. “We know that John’s retire- ment – like his career – will make as much of an impact across the industry as here at Sennheiser and for good reason,” said Peter Claussen. “John’s profession- al achievements and personal qualities have won him admi- ration both in our company and beyond. His continued contribu- tion will be greatly appreciated over the coming months and we wish him all the very best for the future.”


On his appointment, Mark Posgay has announced his lead- ership team. Christophe van den Berghe has been appointed Vice President, Sales and Marketing, EMEA – Pro Audio Solutions, effective January 1, 2019. A Sennheiser veteran of 19 years, Christophe brings a breadth of sales and marketing experience from previous roles at the audio specialist, along with a strong understanding of European mar- kets.


Simon Holley has been pro- moted to Vice President, Sales and Marketing, Americas/ANZ – Pro Audio Solutions for the Americas/ANZ, also effective from January 1, 2019. Simon has been with Sennheiser since 2014 as Director, Sales, Pro Audio Solutions for the UK and Ireland. With 18 years of sales management experience, he has strong leadership skills and a proven track record of meeting and exceeding sales targets. Vince Tan has been appointed Vice President, Sales, APAC – Pro Audio Solutions to secure


TIG (Technological Innovations Group) is pleased to confirm the appointment of Steven Dullaert as Sales Director. The company works with brands at the fore- front of leading-edge technolo- gy development and Dullaert is responsible for directing sales strategy in the region, identi- fying new brands to work with, and ensuring


sales


are of the highest level to suit existing and future


standards customer


needs. With 20 years’ experience at Crestron EMEA in a variety of in- creasingly senior roles, Dullaert is a hugely experienced AV professional, and as Robin van Meeuwen, CEO of TIG, explains has a perfect blend of experi- ence to take on this important role within the organisation: “I’ve worked with Steven for 20 years at Future Vision Marketing and he is the ideal candidate for this position. At Crestron


professional writer, editor, pub- lic


relations officer, and mar- keting leader. Prior to joining AVIXA, he served as a senior marketing and communications professional at the Integrated Systems Europe trade show (ISE) for seven years.


"Dan has been a major driver


Dan Goldstein promoted to Chief Marketing Officer at AVIXA.


Mark Posgay, Senior Vice Pres- ident, Global Sales – Pro Audio Solutions at Sennheiser.


is such a key target for manu- facturers, that our portfolio will grow accordingly with some high-quality brands in the near future. Our recent announce- ment of the new strategic sales partnership with Oblong, is a case in point; Oblong, and its Mezzanine Suite of solutions, is a brand right at the leading edge of collaboration technology and is set to change the way busi- nesses communicate and share data. It is going to be a very ex- citing journey.” Over the past 30 years, Fu- ture Vision Marketing expand- ed to create a network with 15 offices in 11 countries, with a team of 300 people. In January 2019, Crestron began direct distribution of its products in the region, through its newly established subsidiary Crestron Europe. Now that Crestron Eu- rope is directly responsible for supply, support, and training for Crestron products, TIG will be able to focus its efforts entirely on customers’ sales needs. This combined effort is coordinated by Future Vision and Crestron to provide the best possible cus- tomer experience. As a sales agency, Future Vi-


With 20 years’ experience at Crestron EMEA in a variety of increasingly se- nior roles, Steven Dullaert is a hugely experienced AV professional.


EMEA he had positions in var- ious departments, from custom- er support through to sales and it is this 360° view that Steven brings that convinced me to offer him this position. He was delighted to accept, and I look forward to working closely with him over the coming months and years to realise the exciting vision we have for TIG.” “This is the most exciting role I’ve undertaken in my career so far,” adds Dullaert. “The potential for TIG is enormous. We have incredible reach into the AV end user market which


sion Marketing is now part of the Technological Innovations Group (TIG), which will be rep- resenting various additional product lines complementing Crestron’s solutions. Customers will be looked after by the same professional sales teams, and TIG will continue to invest in more people to deliver sales and business development efforts for all vendor partners.


At ISE 2019, TIG announced its relationship with Oblong In- dustries, and Robin van Meeu- wen, Steven Dullaert and the team at TIG are in advanced discussions with more comple- mentary brands, to be revealed over the coming months.


AVIXA has promoted Dan Gold- stein to Chief Marketing Officer. In this role, Goldstein will lead the strategy for AVIXA's market- ing, communications, market in- telligence, content creation and delivery, strategic alliances, and new product innovation. Goldstein joined the association in 2015 as Senior VP of Mar- keting and Communications.


He led the rebranding initiative from InfoComm International to the Audiovisual and Integrated Experience Association (AVIXA) - and has built an all-new mar- ket intelligence team focused on providing the AV communi- ty with industry analytics and insights


that were previously


unobtainable from any source. In addition, he has concentrat- ed on raising awareness of the business value of AV to specific end-user markets, such as edu- cation, retail, hospitality, sports venues, and transportation, by growing industry outreach and strategic partnerships.


Goldstein has over two decades of AV industry experience as a


AVIXA Names Rochelle Richard- son Senior Vice President of Ex- positions and Events AVIXA has also named introduce Rochelle Richardson, CEM as the association's Senior Vice President of Expositions and Events. Richardson will lead the strategy and operations for the annual North American In- foComm show, in addition to all conferences and events in North America.


Richardson is a strategic leader in exhibition and events man- agement, with more than 20 years of experience. Her career spans the gaming, hospitality and for-profit trade show in- dustries, both domestically and internationally. For the last 10 years, she has overseen LIGHT- FAIR International, the world's largest annual architectural and commercial lighting show. The exhibition currently ranks as the 70th largest in the United States by Trade Show Executive, up from 167th when Richardson assumed the position. Under her leadership, LIGHTFAIR grew sig- nificantly and increased in size from 155,000 net square feet to more than 280,000 NSF. "I have known Rochelle for many years and have always been impressed by her intellect and presence, so I was thrilled that she was interested in join- ing our team," said Heidi A. Voorhees, MBA, CAE, Chief Op- erating Officer, AVIXA. "Rochelle rose to the top among the many capable and qualified candi- dates presented to us. It was clear that she not only had the leadership abilities, experience and innovative mindset we were looking for, but also that she was going to be a great fit with our collaborative culture. Audiovisu- al technology is everywhere you


in AVIXA's evolution in recent years - leading our brand trans- formation, market intelligence, and much more," said David La- buskes, CTS, CAE, RCDD, Chief Executive Officer of AVIXA. "Since joining the association four years ago, he has made a huge impact, and we're excit- ed for him to take on a bigger leadership role. He has a deep understanding of the history of the pro-AV industry, while also knowing that it is ever-changing. Dan not only sees that need but has been a champion for ensur- ing that AVIXA stays at the fore- front of that change." "AV is my passion, and it is a huge honour to be joining the leadership of AV's most influen- tial global industry association," added Goldstein. "In my new role, I hope to build a team that truly advocates for our industry's stakeholders, sheds new light on their ever-evolving needs, and helps cement AVIXA's repu- tation as an innovative force for good in the AV space."


look, and the industry is growing. This is an exciting time to lever- age trade shows to demonstrate the value that audiovisual solu- tions provide to create integrat- ed experiences in all markets. Having Rochelle on board posi- tions us to continue to grow and strengthen the North American InfoComm show and in turn, the industry. We are thrilled to have her on our team."


"I am delighted to join AVIXA and its vibrant company culture to lead and collaborate with a dy- namic team and its members in this key role," said Richardson. "These are exciting times for the audiovisual industry, where inno- vation, cutting-edge technology and enhanced experiences are the modus operandi. Together, we will continue to keep AVIXA at the forefront as the expert leader, and explore opportunities to expand its exposition, con- ference and event offerings in North America."


Rochelle Richardson CEM ia AVIXA’s new Senior Vice Pres- ident of Expositions and Events.


AV News March 2019 P19


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20