ISE 2019 ISE in rich media


With so much of AV innovation driven by new concepts in work and leisure, print alone can prove inadequate to communicate these in- novations. This year, for the first time, AV News, and sister title UC News, introduced a new package of real-time rich media services for exhibitors, including live streamed video, 360-degree photography and video and podcasts. Here is the story of the show using some of the resources captured at the show.


For a full account of the Crestron Integration Award winners you can watch a recording of the live stream at: https://myshowguide.com/ ise-crestron/


Increasing


the


return on an


investment in an exhibition booth at ISE is an increasingly important consideration for the AV marketing community. This can be done in three ways: first, by increasing the throughput


found in government, corpo- rate, and educational facilities where visitors can experience a suite of relevant audio solu- tions


for meetings, confer-


ences, presentations and even backstage at major events.


conferences. Why, they asked, put your trust into an audio solution that can’t be relied on? They wanted visitors to ex- perience the Shure Microflex Advance MXA910 Ceiling Array Microphone with the IntelliM-


grator, wanted to show how the our IntelliMix DSP is optimized for audio conferencing to help make set-up faster and easier - less time on-site for integrators and more consistent sounding rooms for users.


a visit to the Shure booth and provided longtail benefits as premium marketing collateral to support the company’s user education initiatives such as the Shure Academy.


Crestron streams and pod- casts


A 360-degree view of Shure booth at ISE 2019 (stand B110, Hall 3) serves as an aide memoire to visitors and partners and marketing collateral for the future: https://myshowguide.com/shure/


of visitors through the booth; second, you can think about increasing the visitors to the booth level of engagement; and finally, three, you can increase the period over which the exhi- bition booth exerts influence, the so-called ‘long tail effect’ by using rich media to increase the reach and duration of the promotion.


Shure’s rich media focus


Shure joined the MyShow- Guide programme at ISE 2019 to underline the fact that ISE 2019 was the place to get your hands-on training, learning and collaboration with Shure networked systems products. Among the show highlights, we will be sharing audio solutions for AV conferencing, presenta- tions, events, and discussion. To help visitors find the per- fect solution the Shure booth at ISE offers a range of various themed zones, including those


From advanced wireless and wired conferencing systems to industry-leading ceiling and ta- ble array microphones – “if you need it, we have it” was the message. Shure’s research revealed that 75% of business users list poor audio quality in their meeting rooms as the number one barrier to productive video


ix P300 Audio Conferencing Processor and to discover for themselves how meetings can be improved by high-quality voice capture, and DSP that enhances speech intelligibility. Shure wanted to demonstrate


how the MXA910 microphone, lobes with Steerable Coverage technology capture conversa- tions from above. For the inte-


Shure chose to partner with


AV News and MyShowGuide. com to brief potential visitors about their plans for ISE us- ing a mix of 360-degree video, conventional 4K video and a podcast recorded and distrib- uted on the opening day of the show. These rich media re- sources reminded ISE visitors why it was worth make time or


Looking at Crestron’s level of investment in ISE 2019, you might be surprised that the company elected to sign up as the headline sponsor of My- ShowGuide.com for the show. But there were some very spe- cific reasons. First, Crestron stages its annual Integration Awards Programme on the Wednesday afternoon of ISE and clearly wants as many cus- tomers and partners to be able to share the event. Second, this is a particular important year for Crestron EMEA and its transformation into the Tech- nological Innovations Group. TIG CEO Robin van Meeuwen wanted a public platform that allowed him to explain the rea- sons behind the move, and the signing of Oblong at the new sales agent’s second vendor; and finally, Creston introduced some new solutions that bene- fited from a full demonstration. Crestron live streamed its


Award presentation, providing and unlimited number of in-


terested parties to watch the proceedings even though they were unable to be present in Amsterdam. Robin and Mary Ann de Lares Norris, VP of Ob- long Industries EMEA, shared a podcast to explain the TIG offering to potential custom- ers: and, third, 4K video was captured featuring Crestron’s new product introductions and highlights from the company’s booth in Hall 2 of ISE 2019. The Crestron Integration


Awards 2019 have been run- ning for twelve years, and high- light the technical excellence of Crestron integrators, consul- tants and programmers from both residential and commer- cial projects throughout EMEA. Petra Van Meeuwen, Techno- logical Innovations Group (TIG) Media Relations Director, said that this year's awards pro- gramme was the most success- ful so far with 147 entries from 19 countries, featuring over 70 integrators.


“Our technology has a signif- icant impact improving homes, workspaces, public buildings and business productivity for millions of people around the globe. The Crestron Integration Awards is a great way to recog- nise the high standard of these projects and the incredible work undertaken by our integra- tion partners and Crestron ser- vice providers, without whom we wouldn’t be successful. It is a great honour for me to open the 2019 awards and I am very excited to see the amazing projects come in again this year from a diverse range of applica- tions across the EMEA region,” said Robin van Meeuwen. The Awards are judged by Robin van Meeuwen, CEO and founder of TIG, and a team of leading AV and design ex- perts. For a full account of the Award winners you can watch a recording of the live stream at: https://myshowguide.com/ ise-crestron/


AV News March 2019 P17


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