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with its ability to rotate from landscape to portrait orientation, and spin 360-degrees, and have maximum impact while reaching every spectator. The display starts each day in portrait
mode to display stats, news, player profiles and team lineups, with player images displayed at a height of nine metres. Ahead of kick-off, the screen rotates vertically to become a traditional landscape display, allowing fans to follow the match and view replays throughout the game. During key moments, such as goal replays, the display can be turned quickly from side-to-side to face any seating section, allowing it to reach every spectator. According to Ed Guichard, Norwich
City’s Head of Marketing, the unique technology encourages deeper customer loyalty and interaction, benefitting both spectators and commercial partners. “The new screen adds huge value to
the matchday experience and the positive response from fans is testament to that,” Guichard says. “The screen’s ability to revolve creates incredible impact and it’s already become a focal point through which we can drive conversations with fans – so much so they’ve already given the screen its own name, created a song and set up two Twitter accounts dedicated to it. The potential benefits for our commercial partners are huge too. The movement of the screen, and its ability to revolve between portrait and landscape formats, creates a great brand activation platform for our sponsors and we’re excited
about developing this in the future.” The new display screen is part of a wider
audiovisual makeover at Carrow Road undertaken by the club’s exclusive advertising agency, Lagardere Sports. It includes the installation of a new, higher resolution perimeter screen system that features easily replaceable content specific to the event the venue is hosting. A new network of smaller concourse and hospitality displays serve to complete the digital experience and engage fans throughout the stadium.
Going Big So Fans Don’t Stay Home London’s new Tottenham Hotspur Stadium is the first specially-designed, dual-sport
venue where both Premiere League football and American football matches are equally at home. In addition to an innovative retractable grass pitch on top of an artificial turf pitch, the stadium features the largest screens in western Europe and more than 3,900 speakers to deliver unparalleled audio and video to spectators. Daniel Levy, Chairman of the Tottenham Hotspur, told ESPN, “We are driven to make this the most technologically advanced stadium anywhere.” The upgrades transformed both the
interior and exterior of the stadium, adding two 325-square-metre LED displays in the Continued on page 14
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