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NEWS ROUND-UP UK Companies are missing out on local SEO


• 39% of business leaders are unsure as to whether their website is optimised for local SEO


• The top 10 ways businesses aren’t optimising their website for local SEO revealed


For businesses that have a physical local presence, having a website that is well optimised for users searching within a specific geographical area is an absolute imperative. However, new research has revealed a huge number of organisations could be missing out on additional revenue due to a lack of understanding around how well their website is optimised for local search. A survey of 1,021 UK workers carried out by leading digital marketing agency, MarketingSignals.com, revealed that more than 1 in 3 (39%) business leaders are unsure as to whether their company website is optimised for local SEO. The research identified a number of ways businesses


are missing out on improving their own local search engine visibility, with 37% of respondents admitting that they don’t even have a verified Google My Business (GMB) listing. Virtually 1 in 3 (32%) said their website wasn’t fully optimised


for mobile devices with 29% saying they had not specifically optimised their site’s content for local search queries. In addition, a further 27% revealed they aren’t included on


any local business directory sites with more than 1 in 5 (21%) saying they have never checked if their own name, address and phone information (NAP) on their website correlates to the address which is published on other directory sites. This was followed by 18% who said they don’t have any customer reviews, 16% who said their website doesn’t have any localised blog content and 15% who admit to having boilerplate/duplicate content on every location page. Not being aware of SEO ranking factors (e.g. backlinks, domain authority) (13%) and missing contact information on the website (10%) completed the list of the top ten mistakes businesses are making with their local SEO. Gareth Hoyle, managing director at MarketingSignals.com


comments: “Clearly, there are a high number of companies missing out on potential business as they are not optimising their website for local SEO. This is concerning given the importance it can have for businesses, particularly those that trade locally or have multiple physical locations. For local and indeed national companies with a physical presence in multiple location (s), a website provides the chance to target a


wider audience – but there is almost no point in having one if it’s not well optimised for search engine traffic.”


The top 10 ways businesses are failing to utilise local SEO


1. Not having a GMB (Google My Business) listing – 37% 2. Not having a website that is fully mobile optimised – 32% 3. Not having the site optimised for local search queries – 29%


4. Not being included on local listing sites – 27% 5. Incorrect/no NAP (Name, Address, Phone) information – 21%


6. Not having any customer reviews – 18% 7. Not having any localised blog content – 16% 8. Having duplicate content on every location page – 15% 9. Not being aware of SEO ranking factors e.g. backlinks, domain authority – 13%


10. Missing contact information on the website – 10%


Prioritising IoT within Mobile App Design must not be at the expense of the user experience, warns Vidatec


IoT is continuing to make its presence felt within mobile app development, as developers increasing incorporating IoT capabilities into app design and build. Jamie Woolnough, Head of UX at Vidatec, says that while


it is encouraging to see innovation remaining at the forefront of app design – to be truly successful – designers must understand the psychology behind mobile app usage. Failure to do so and many IoT projects simply won’t move beyond the proof-of-concept stage. According to industry data from analyst firm Persistence


Market Research, the worldwide market for mobile IoT technologies will be worth $7.6 billion by 2026. Experts have


said that increasing demand for connected devices across different markets and the implementation of technologies such as 5G, NB-IoT, LTE-M, and others, are key driving factors behind this growth. As IoT integrated apps continue to become a top focus for


app developers, Woolnough stresses this must not be at the user’s expense: “There is no denying the scope of possibility within IoT and if investment continues at the current level then the rate of success for projects will certainly increase, but unfortunately many designers are still overlooking basic flaws and weaknesses in the design process, notably the basics of app usability.


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