PRODUCTS
Tie Fighter Desk Lamp
• The dark side on your desk • Poseable 60cm tall TIE fighter desk lamp • Nowhere near as fragile as the real thing • Officially licensed Star Wars merch!
Blast all your pressing tasks into oblivion as though they were mere pesky X Wings with our sleek TIE fighter desk lamp and its exceptional manoeuvrability – you heard us, it’s fully poseable! Officially licensed, this lovely lamp is truly a light source worthy of the Empire. Of course, while these are an incredibly convincing miniature replica, they lack the combat shields, hyperdrive, life-support systems, and generally flimsiness of their in-movie counterparts. And, thankfully, this bit of kit doesn’t make the deafening roar of the original
TIE fighters. Just as well, you’d join the Rebel Alliance after about 3 uses if you had to listen to that every time. • Officially licensed TIE Lighter poseable desk lamp
• Stands approximately 60cm tall • USB powered via included 3m cable • The perfect gift for a workaholic Star Wars fan
• Or a lazy one who lives somewhere with dim lighting
• Measures approximately 31cm (H) x 23.5cm (W) x 5.5cm (D)
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Firebox.com Ltd
improved usability, new features, innovative design themes and smart text prediction that they offer. This means that the onus is on keyboard providers to regain
the trust of their users, particularly in light of Next-Service Prediction (NSP) – the latest innovation. This new smart technology suggests restaurants, bars,
cafes, shops, or even brands, based on what the user is typing, allowing users to instantly access content and information from the web, and access different apps within a single chat. For example, offering to “grab a coffee” with a friend could
bring up suggestions of local cafes, while suggesting a “meeting next Tuesday” with a colleague could trigger your phone’s calendar. But as such smart NSP algorithms are designed to comprehensively learn and predict user behaviour, particular care must be taken to ensure data privacy. Fleksy is currently the only keyboard app that does not share
its user data, which is retained on the device so that it can’t be leaked via the cloud. This is a standard security measure I expect users to demand from keyboard apps in the future. Due to its privacy credentials, Fleksy has been licensed to smartphone manufacturers and governments around the world, while many other institutions are growing sceptical about the security of encrypted apps such as Telegram and WhatsApp. In light of growing data privacy concerns among governments, security agencies and regular smartphone users, brands must now take steps to renew trust. More and more users are both aware of and concerned by privacy issues, and as a result, are becoming less willing to ignore what happens in to their data behind the curtain. People are also losing patience with companies using their
data to sell them products they don’t want, or, in the case of Cambridge Analytica, seek to influence them in even shadier ways.
The days of ticking the T&Cs without reading them are disappearing, and if brands want to survive and compete, they need to respect the privacy of their customers and ensure their data is kept private. In the meantime, as a user, take a closer look at the messaging and emailing apps you’re using. The first thing to check is whether they have the right layers of end-to-end encryption. One good alternative to WhatsApp and Telegram – the security flaws of which I highlighted earlier – is Signal, which has strong encryption credentials to ensure the privacy of your conversations. You should also make sure you review the free services
offered by any app and understand what data you’re giving away in return for the service. For instance, using Google as your search engine exposes your personal data and behaviours, but alternatives, such as Qwant, respect your privacy. It’s always worth doing some research into the many private alternatives that are available. And make sure you know how secure the keyboard that you are using actually is. ABOUT THE AUTHOR Olivier Plante is CEO of Fleksy, a keyboard extension that
offers content suggestions based on user conversations. Fleksy users are able to access content and perform web searches without having to switch between apps. Founded in 2011 as a mobile keyboard for the visually impaired, Fleksy is so efficient that anyone can type with their eyes closed. Fleksy was awarded the title of the fastest mobile keyboard
in the world by the Guinness Book of Records, and is unique due to its powerful gestures, flexible customisation, and for being the most private keyboard on the planet. With over six million downloads to date, Fleksy is currently running an equity crowdfunding campaign on Crowdcube in order to fund the next stage of its growth.
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