Export markets are a major opportunity for firms of all sizes, and Business West provides a range of services to help you go global

Rockit takes off in Africa with expert help from DIT

Portishead-based business Rockit is expanding its international footprint to South Africa, Namibia and Mozambique after securing a significant new contract with support from the Department for International Trade (DIT). The business creates

baby rockers designed to mimic the rhythm of a human hand rocking a pushchair and can help comfort babies and rock them to sleep. Rockit was first launched at


closely with DIT has been vital to us and our

international success’

Kind + Jugend in Cologne, Germany, a trade show dedicated to showcasing the best new products and innovations for babies and toddlers. The business turned to DIT to assist with costs and market research ahead of the trade show. Since working with local DIT International

Trade Advisers (ITAs), the business has exported more than 25,000 Rockits to distributors in countries including Australia, Canada and Hong Kong, with international sales accounting for 60% of its turnover. The new deal with wholesale distributor

TDI Brands will significantly boost Rockit’s international operations and see its products sold in retailers across Africa. Matt Dyson (pictured), co-founder and

CEO of Rockit, said: “Working closely with DIT has been vital to us and our international success. “The team has been able to

provide both funding and market insight to help us attend trade shows overseas, which has in turn led to hundreds of enquiries from international distributors. Because we launched overseas and in the UK

Rockit has worked with local DIT trade advisers to increase its international reach

at the same time, we knew that our website had to be ready to process international orders from the very first day. DIT was able to help with this through its local Export for Growth and Online Marketing workshops. “If a start-up business like ours can find success overseas, so can many other local businesses.” Paul Shand, DIT’s head of exports

in the South West, said: “Rockit’s success shows how exporting can be a core part of any business model, particularly as demand rises for British-stamped goods. However, we understand that the exporting process can be daunting,

especially for firms with limited time and resources. That’s why we have a dedicated team of ITAs, export finance managers, sector specialists and colleagues based in the South West and in more than 100 overseas markets which can help a business to kickstart its exporting journey. We’d encourage any firm with an interest in exporting to get in touch.”

Online support, find a buyer, and export readiness tools are available at, where thousands of live export opportunities are also promoted. Businesses can also contact 01275 370 944 or email for further information.

The path to global growth

The Global Growth Service (GGS) is a structured, tailored programme of support for globally ambitious business leaders to help drive future growth. Run by the Department for International Trade,

GGS helps businesses to improve their overseas sales by adapting international sales strategies, as well as measure risk, vulnerability and resilience when entering new overseas markets.

14 insight JANUARY/FEBRUARY 2019 To sign up to this free service, your business

should have a turnover range of between £1.25m and £50m.

Get in touch to start your GGS journey: Email: Phone: 01275 370 944 Web:

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