16 CANNABIS
their crop and believes there’s still a lot to learn about the benefits of cannabis and its active chemical compounds – terpenes and cannabinoids, including the psychoactive component, THC. Flowr is currently involved in a study looking at cannabis as a sleep aid for pre- and menopausal women. “We’re doing a study with a sleep institute and measuring the sleep after being on a certain ratio of cannabis. … What’s been shown is that a two-to-one ratio of THC to CBD is going to cause you to sleep nicely,” says Oberg. Flowr is also working to
hire a chef to help enable research on cannabis edibles, which are not expected to be legal until next year. “Cannabis is not cannabis, is not cannabis. It’s how you breed it and what you want to use it for,” he says. “I think edibles and extracts are going to be very important
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delivery methods in the future.” Oberg says finding
employees hasn’t been an issue. “This is the epicentre of cannabis in Canada, if not North America, so there are a lot of people here with experience. I think we have 135 years of experience growing cannabis in our management team if you add it up.” Master grower Mike Thompson brings 20 years of experience to Flowr. Its production facility features several of his innovations, including the growing tables and interior wall cladding, a white vinyl-like material that’s simple to assemble, easily cleaned and can’t be detected by infrared cameras, no longer an issue in legal grow ops. Flowr also owns 17 acres
across the street from the current operation. Oberg counts on new training programs such as one being developed at Okanagan College to supply qualified employees in the future. Flowr’s cannabis will be
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A canopy of cannabis. Okanagan-based grower Flowr houses about 5,000 plants in each of its fully enclosed growing rooms. It’s a labour-intensive operation with 98 full and part-time employees. MYRNA STARK LEADER PHOTO
distributed in BC through an agreement with the BC Liquor Distribution Branch. Agreements in Alberta and Ontario allows sales through private stores. The changing regulatory environment of the budding new industry means Flowr will have to be nimble, Oberg says. This is especially true as
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Mark Driediger, CFP, Senior Wealth Advisor Assante Financial Management Ltd.
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the medical market. Statistics Canada estimates that in 2017, Canadian households spent $5.5 million on cannabis. International consulting firm Deloitte reported in June 2018 that Canadians could spend up to $7.2 billion on cannabis products in 2019. Recreational cannabis could represent up to $4.3 billion in legal sales, but the illegal market could still pocket $1 billion a year. Oberg himself expects
Flowr to sell out, if experience elsewhere is any indication. He also expects Canada’s trusted reputation for
growing other crops will make it an important exporter of cannabis, thanks to a solid regulatory framework that countries in Europe, Latin America and Asia can trust. (Sales to the US are impossible as federal legislation in that country still outlaws cannabis.) “Canada [has] the chance to set the standards in the world,” says Oberg. “This program will take a huge chunk out of the illegal activity. You are going to know exactly what’s in it and you’ll be able to make choices, just like buying a fine wine.”
COUNTRY LIFE IN BC • OCTOBER 2018
A Firsthand Understanding Of Your Family’s Wealth Priorities
Farm Transition Coaching Customized Portfolio Strategy Retirement Income Planning
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