Northamptonshire Business Awards 2018 Digital Communications Campaign of the Year


What the judges said


"We thought that Barker Shoes Ltd’s marketing strategy moved an already very well established brand into the digital age with improved income streams and projections clearly demonstrating the benefit of the campaign."


Barker Shoes Ltd receive their award from Lee Markham of Kemps Publishing Winner: Barker Shoes Ltd


The winner of the Digital Communications Campaign of the Year award was Barker Shoes Ltd.


The historic firm was established in 1880 in


Earls Barton and still employs traditional methods of shoemaking. Today it is owned by an international group


who are committed to maintaining the brand’s integrity. Barker Shoes Ltd received the award for its


work on creating, implementing and evaluating an outstandingly successful marketing campaign


during the previous 12 months, delivered by their digital agency, Visual Identity. International manager Ray Willmoth said: “It’s fantastic to have won this award. “Our success is down to the fact that we


have a great deal of heritage and provenance in Northamptonshire and we are bringing old world manufacturing to today’s world through new world technology. I think that people find that story compelling.” The Digital Communications Campaign of the


Year award was sponsored by Kemps Publishing. Barker Shoes Ltd went on to win the Northamptonshire Business Awards’ overall Business of the Year title.


Finalists


Triad Triad is a creative marketing agency, based at Holdenby and 2018 marks its 30th year in business. It has a growing team of 23 made up of designers, programmers and account managers who have extensive experience of providing creative services to local, regional and national clients across a range of sectors. It develops its role with clients to suit clients’ specific requirements, culture and processes and is committed to delivering the creative solution that will make the most difference to a business. It creates the emotional and engaging link between clients and their audiences.


Orange Juice Communications Orange Juice Communications is a PR and communications agency based in Brixworth led by two former Northamptonshire journalists, Oliver Jelley and Daniel Owens. Launched in December 2012, the team of six has quickly established an impressive track record of achieving excellent local, national and trade media coverage for a range of clients, including multinational companies. They have bags of journalistic experience, with team members having worked for the BBC, local and national newspapers and radio stations across the country. Orange Juice specialises in healthcare, education, local government and supporting SMEs. The agency’s simple recipe for success is based on the principle of understanding news values. They don’t just write press releases, they write ready-to-go news stories, resulting in happy journalists and even happier clients.


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