2019 Editorial Calendar Winter EDITORIAL


• the Year Ahead • Facility Assessibility


Spring


• Profit Centres/ Programming


Summer


• Retention and Customer Service


Fall


• Marketing/ Sales


ExECutIVE FoCuS


• Creating a VIP Environment


SPECIAl FBC


tRAINER HIGHLIGHTS


FBC Trainer topics vary issue to issue subject to reader feedback and current industry events and issues. Topic areas include but are not limited to: personal training (i.e. business strategies, sales), group exercise, trends, retention, events, new products and services.


*Subject to change OVERVIEW


The mission of Fitness Business Canada is to serve the business priorities of health and fitness providers across Canada. This includes commercial clubs, public recreation facilities, charitable operators and a wide range of individual trainers, consultants, health care professionals and wellness specialists.


The goal of our editorial plan is to provide content of interest and direct value to the business and professional needs of owners, managers, leaders and staff within organized facilities as well as to individual operators working independently.


The primary source for content comes from experienced professionals working within the Canadian market and outstanding re- source persons from other countries with knowledge of and interests in the fitness industry in Canada. This includes suppliers of products and services to the fitness business in Canada whose experience with operators across the country is of special interest to our readers.


REGULAR DEPARTMENTS


• Industry and supplier news & events • What’s New products and services • The Canadian Forum • Facility and trainer profiles • Behind the scenes: suppliers to the fitness Industry


“I value reading Fitness Business Canada because it’s directed specifically to Canadian club operators. I’m not aware of any other resources that give me the same focus. Thanks for producing it!”


Darren Kanwischer Owner-Fifth Avenue Club Calgary, AB


“I read every issue and keep them on file for referencing. FBC played a major role in helping me build the personal training studio and business of my dreams.”


Jeff Boris owner/founder - The Trainers Den


Conference Spotlight > • IHRSA 2019


San Diego, March 13-16


• Professional Development


Expanded What’s New Products and Services


• Data Management and security


Conference Spotlight > • canfitpro World Fitness Expo, Toronto


• Planning and Finance


2019/20 BuyER’S GuIDE


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