✔ Achieve exposure to


multiple sectors of the fitness industry -


commercial and vertical markets


✔ A variety of opportunities ensures a broad demographic coverage including our internet community members


✔ Your


participation underscores your role as a dedicated participant in the health and fitness industry


✔ The


magazine's repeat


reference shelf life maximizes the return on your advertising dollar


✔ Provides exposure in a unique and specific market


✔ Superior content - in- depth editorial focuses on important


industry issues integral to successful facility operation


Why Canada? Why FBC?


Canada is a major market for health and fitness equipment and related products. With a population of 35.3 million and a GDP of $1.82 trillion, Canada is the biggest trading partner of the U.S., importing over $50 million in commercial fitness products each year.


Fitness Business Canada has long been established as the single trade publication for this industry. International fitness publications have only minor circulations in Canada. FBC is known, respected and supported by all sectors throughout the country.


Canada is different. Government regulation differs from the U.S. and international markets. Our health care system is different. Currency, product standards, customer attitudes, provincial diversity, the French language and special status of Quebec – all are part of doing business in Canada.


Fitness Business maintains the Canadian Product, Services and Education Directory: providing an annual print publication in the September issue plus year round access, with product search features on the FBC website at www.fitnessbusinesscanada.com.


Facilities use the FBC Directory to locate products and suppliers who serve the Canadian market.


Distribution Mailed circulation 7,500+. In addition, FBC is passed on to other managers and staff within each facility, bringing estimated readership to over 19,000.


05 10


CATEGORY SPLIT 15


20 25 30 35


Magazine


Fewer than 10% of facilities in Canada are chains - the remainder are single locations independantly owned/operated.


REGIONAL SPLIT West West


North Intl.


Central


“Fitness Business Canada maga- zine provides us direct contact with Canadian fitness club owners and offers great exposure for our business and our brands.”


Doug Feick, Owner, BioEx Systems


East


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