HOW TO CREATE THE PERFECT
PROJECT
Sami Mauger, Head of Coaching and Project Innovation at Crowdfunder shares her expertise on how to craft a compelling and effective campaign page
PAGE O
nce you’ve completed all your planning work, and you feel ready to start building your project page,
it’s a good idea to look at some examples of other successful projects on sites such as Crowdfunder (
crowdfunder.co.uk). Be a critic. What do you like? What don’t you like? What might you do differently for your project?
Key messages You will probably already have a clear idea of your project’s core values and unique selling points. Give your project a strong title that’s unique and catchy. Avoid using words such as ‘help’, ‘support’, ‘project’ or ‘fund’, which are too generic. Think of words that you would use to describe your project. Cross out or circle our suggestions below, then add some more of your own. Keep referring back to these words to check that your finished project page reflects them all. n Innovative n Empowering n Active n Fresh n Fun
24 AUTUMN 2018 FundEd
n Unique n Transform n Enrich n Community n Explore n Enhance n Opportunity n Valuable n Flourish n Develop n Thrive
Writing your description When visitors land on your project, you need to make a connection – and get them excited about your project – quickly. To do this well you’ll need make sure your description is structured, concise and engaging. Impactful images and enthusiastic testimonials can also help to give it a more polished finish.
Structure Opening: Briefly summarise your key points in two or three sentences. Keep it simple and positive. What are you trying to achieve? Explain the problem that your project solves and why it’s important. Does it address social deprivation? Will it help pupils to
Case study
Read a testimonial about St John’s CEC
Primary School Outdoor Learning Tree Hut
crowdfunding campaign and watch the video at
funded.org.uk/ crowdfunding/ case-studies.
develop new skills in a way that nothing else can? Does it build a sense of community? What makes your project great? Introduce your project and all the key facts. Focus on what makes it unique. Why is it different? Why should people support it? Why is it important? Who are you and what’s your experience? This is your chance to show off your expertise and build credibility. Demonstrate clearly that you are the right people to make this project happen. Tell your story: Explain how your idea came about and why you decided to make this project happen. Talk about your journey and inspiration for the project. Don’t forget that your story is still unfolding – what does the future hold, and where are you going next? How is the money being spent? Outline what the money raised will enable you to do. Create a pie chart to show that you’re making smart decisions with your spending. Rewards: If you have chosen to give rewards, use this section to highlight the strongest rewards and draw more attention to them. Give any extra information that will make them more attractive to potential donors. FAQs: Anticipate the questions that people might have about your project or school.
Visual content Project images: Use images that clearly show everyone what your project involves. Infographics: Can you display dreary data in a more visual way? Testimonials: Add in some real quotes from people who will benefit from your project. Team photos: People fund people.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
