Pulp Paper & Logistics
VALMET 13
are proud of what they do, and care about the well-being of our company,” says Jeffrey Schoen, chief executive of Orchids Paper.
A new technology for tissue making As Advantage QRT technology was new to the market, pilot trials in Valmet’s Tissue Technology Center in Sweden played a major role in Orchids Paper’s decision. “The pilot trial was important in demonstrating that we could make towel and bath tissue from recycled fibre. We tested different products and furnish with up to 100 per cent recycled fibre, and it convinced us that it was the machine we needed,” explains Eric Diring, vice president of operations at Orchids Paper. The new machine is an integral part of Orchids’ strategy to penetrate the ultra-premium bath tissue and paper towel market. “One of the reasons for buying a QRT line was its low operating cost relative to other related tissue processes. In private label production, it is very important to be viewed as a low-cost producer, so this is a competitive advantage,” Diring says.
The Advantage QRT line in Barnwell has capacity to
produce 5 to 6 million case units with 35,000 to 38,000 tonnes of tissue
includes hundreds of different decision points. To have a smooth-running project, Orchids Paper decided to go with one main supplier for the complete package, which included mill engineering, stock preparation, automation and the tissue
machine, as well as training, start-up and commissioning. “It was very important for us
to have a supplier capable of turnkey projects. In my view, Valmet is clearly the world leader in terms of design and execution. They pay attention to the details,
Outstanding start The start-up of the new tissue line went very well, and the machine produced sellable paper from the first roll. The high tissue quality was the reason why Orchids Paper qualified to deliver bath products to Sam’s Club only two weeks after starting the machine. Sam’s Club is an American membership-only retail warehouse club owned and operated by Walmart, and named after Walmart’s founder, Sam Walton.
Building on that success, Orchids qualified for kitchen towel in August 2017 and started shipping in December. Today, Orchids is
Jeffrey Schoen, chief executive of Orchids Paper
Brian Merryman, site manager at Orchids Paper
Eric Diring, vice president of operations at Orchids Paper
delivering ultra-premium bath tissue and kitchen towel products to customers in the warehouse club, dollar store, and grocery store channels, and it expects to add more. “What impressed me most with the QRT machine is the quality of
4 September/October 2018
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