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4 www.glasgowchamberofcommerce.com PRESIDENT


Spread the word about the benefits of membership


Jim McHarg, President president@glasgowchamberofcommerce.com


N


othing in business life stands still for long. This is certainly true for the Chamber of Commerce, where we have been considering how we maximise the value of being a member of Glasgow Chamber.


While we have always been focused on the contribution our businesses make to the success of Glasgow, the expansion of our events and networking, and strategic projects such as DYW and the Circular Economy, we are also striving to remain relevant for all of our membership. Dr Adam Marshall, Director General of British Chambers


of Commerce, who was speaking recently in Glasgow (and is interviewed in this magazine) spoke about all Chamber members being part of a UK-wide ‘family’ of business. He pointed out that Chambers around the country tended to bring together the better-performing businesses in the economy. These are generally well-motivated companies that want to engage with their local communities. That’s something that isn’t often widely trumpeted when we are recruiting new members. As many of you will know, having taken part in


the consultations, we have engaged with members and listened to the positive stories you have told us about your Chamber experience. It is truly heartening to know that members do gain an immense amount from being part of the Chamber. However, we have looked closely at what


they value most about being members. One of the key findings is that members relish the connection and contacts, often purely informal and based on friendship, that they make. This, for Adam Marshall, is one of the critical elements of the Chamber network. And yet there is still plenty of room for more members to join and share in that success. We are keen to bring in a host of new members to the Chamber, reflecting the rich business diversity


of Glasgow, and representing all kinds of organisations, entrepreneurs of all ages, different sectors, from geographies and communities across the wider city region. We want to help those at different stages in their business life cycle. The feedback from Glasgow members has helped us shape a more streamlined membership offering, focusing on two tiers of membership – Essential and Partner. You can expect to hear much more about this as we build our marketing messages and events around these two tiers. Please watch out for more information over the coming months. The Essential members are primarily focused on


connections and networking, marketing and promotional support. This will revolve around events and professional development opportunities, discounted business services, international trade assistance and campaigning. Indeed, anything that can give a business a lead, an edge or a new opportunity for sales. Partners are motivated by opportunities to engage in the future direction of Glasgow, helping to support its growth and inward investment, and lead by example. They will gain access to influencers’ events, and be able to participate in the Chamber’s policy forums and senior network development. We feel this will help give businesses and institutions in Glasgow more direction and the ability to effect wider change. The Chamber’s mission is to represent, inform, connect and help businesses thrive. So if you are a member of the Chamber, my ask of you would be to take every opportunity to reach out to your business partners, customers, suppliers and any other relevant stakeholders and encourage them to join us so that they too can benefit from the many offerings available.


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