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www.glasgowchamberofcommerce.com 11 AGENDA


All Essential and Partner members will have access to


international trade projects, such as the partnership with New York


“So there are two very different


motivations and we will be delivering both tiers in a more systematic way,” he said.


Inside the Chamber, all the staff will be members of new workstreams to help with the events and networking, marketing and communications and membership. “Whether you are an Essential or Partner member, all members have access to all of our projects, whether it is the International Trade activity, including certification and documentation, our work with Developing the Young Workforce, or with Zero Waste Scotland on the Circular Economy. This also includes our Trade Partnerships with key international cities, such as New York, Milan, Turin, Berlin, Nuremberg and our Local Export Partnership with Lanarkshire.” The Trade Mission remains an important part of the Chamber’s programme.


Richard Muir travelled to Berlin in June with 12 Scottish companies, including five member companies from Glasgow. First Minister Nicola Sturgeon joined the delegation to meet the Chamber’s counterparts in Berlin, who are helping to promote the European Championships in August. “I know the recent trip to Germany has been fruitful for the Glasgow businesses who attended the mission, and you can also look at the businesses who have benefited from our work on the Circular Economy and from Developing the Young Workforce. This is the kind of high-level activity that all members will have access to,” he said. The Chamber will build its marketing


messages and events offering around these two tiers of membership. Watch out over the coming months for more information and new Chamber marketing collateral. Richard said: “In essence, we represent business, we inform business, we connect businesses and we help them thrive. We have an ambitious growth plan so we are actively looking to increase the numbers of members on both tiers. There will be sales training across the Chamber staff to ensure we all understand the services we are offering to members.” The Chamber is also wanting to make more noise about what it is achieving on a daily basis for its members. “We do a great deal that in my view


is often unsung. We need to articulate this and bring it to life. We need to update our marketing collateral and show the impact we do have on Glasgow business. Often, we go about our work very quietly but we hope to have more member videos explaining how the Chamber has helped them to grow sales and create marketing opportunities, or perhaps help resolve an issue that is holding back a company.” He cited the Made in Glasgow Pop Up Shop in the Merchant City during the European Championships as an example of the collaboration between members and the local authority. To help Glasgow Chamber recruit new members and assist the work already being undertaken by our Membership Executive Diana Peralta, Mhairi Duncan has recently joined as new Senior Business Development Manager.


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