10 www.glasgowchamberofcommerce.com AGENDA


Chamber streamlines for growth and success


Glasgow Chamber announces two distinct levels of membership – Essential and Partner – to enhance its offering to business while welcoming more companies into the fold


G


lasgow Chamber of Commerce has streamlined its membership into two categories to enhance its


multiple services for West of Scotland businesses.


A clearer alignment of its membership


offering comes after an extensive consultation process with members undertaken in the second half of 2017. This feedback has helped the Chamber to shape its new membership status, which is focusing on two tiers of membership – Essential and Partner. “We’ve engaged with our members and listened to the positive stories they have told us about their Chamber experience and what they value most,” said Richard Muir, the Chamber’s Deputy Chief Executive. He explained that the Chamber is


determined to increase its membership, representing all sizes of organisations, entrepreneurs of all ages and different business sectors at different stages in their business life cycle, from geographies across the wider city region. “Our consultation established that there are two main and distinct motivations for joining the Chamber,” said Richard.


Broadly speaking, joining the Chamber is either about networking/ finding sales opportunities or on another level senior influencing and playing a part in shaping city strategy. Essential members are primarily


focused on generating sales connections and networking, marketing and promotional support. They prefer events and professional development opportunities, discounted business


services, international trade assistance and active campaigning, as well as plugging into some of our excellent projects such as Developing the Young Workforce and the Circular Economy. “The motivation for companies joining as Essential members is that they want to connect for growth, they want to network, they want sales and they want to come to events and get assess to training. They may well also want to do


There are two very different


motivations and we will be delivering both tiers in a more systematic way”


a bit of campaigning around their sector,” he explained. There are three levels within the Partner tier, which are Silver, Gold and Platinum. Partners are motivated by opportunities to engage in the future direction of the city, support its growth and inward investment, and lead by example. The Partner members gain enhanced access to influencer events, participation in policy forums and senior network development. “Joining the Chamber as a Partner is


more about senior influencing in the City and beyond. It is about getting a seat at the table affecting change and gaining access to key members of civic and policy organisations. For some, it is also about giving back to the city where they employ many of their people. The Partners will have access to regular local and national political meetings.” The Chamber has regular briefings from senior political figures such as the First Minister, the Scottish Government; the Leader of Glasgow City Council; and, through the British Chambers of Commerce network, the Westminster Government. It also holds meetings with the Bank of England, where members are invited to attend. “These meetings, which may well be the quarterly meeting with the Leader of Glasgow Council at the City Chambers or leaders of the political parties in Scotland, give Chamber members at the Partner level an insight and an opportunity to highlight matters that are impacting on their businesses,” said Richard.


All Partners, at whatever level, will


have a Senior Relationship Manager from the Chamber to ensure that they maximise their partnership opportunities and allow them to raise their business or sector concerns which in turn can be raised at a policy level by the Chamber.


Partners are also invited to have a seat at the table of one of five member forums, which are now being constituted, while their senior management will be able to join the Chamber’s President Club, which is also being rebranded.


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