Application News Case study:


StarLeaf video conferencing solution


Birkett Long is an Es- sex-based legal practice with over 180 staff across multi- ple offices, serving both pri- vate and business clients, as well as offering independent financial advice and human resources services.


Birkett Long had an existing video conferencing system installed in its three offic- es, however, this system was reaching the end of its us- able life and it was very chal- lenging to connect external partners to video conference calls. To set up a conference call with a third party, the IT team had to take into account the


hardware and software


being used by external par- ticipants to ensure a working connection.


This was far from an opti-


mal solution, maintaining the on-premise infrastructure was a time-consuming and costly task for the IT team, particu- larly as the system grew older and less reliable, and was lim- iting the amount of time they were able to devote to other key IT issues. In addition, when communicating with court authorities over video conference, where clarity and reliability of service are of paramount importance, Bir- kett Long was forced to use a bridging company to connect


its existing video conference system to external parties, a costly and inconvenient pro- cess. Trudy Hooper, Associate and IT & Business Operations Manager at Birkett Long, ex- plained how the firm chose its video conference supplier: “While our previous system was


a significant financial


burden to maintain, it was im- mediately clear that not only would StarLeaf’s system be cheaper to run, but it would also provide much improved functionality. Before rolling out StarLeaf’s solution across our business, we trialled it with a few of our lawyers and the marketing team. The feed- back was unanimous: it was easy to use, and much more straightforward and flexible than the previous system.” “We deployed StarLeaf’s GT Mini 3330 in our four meet- ing rooms to enable seamless video calling with external participants, regardless of the system they are using. We have also enabled staff to join meetings or make video calls from anywhere using the StarLeaf app installed on iP- ads, and on desktop PCs so that staff can communicate quickly and seamlessly with colleagues based in other of- fices.”


Case study: BrightSign players power customer service ticketing machines


BrightSign has announced that its players are powering a net- work of 60 integrated custom- er service and digital signage screens delivered by the South China House Of Technology (SCHOT) to the stores of a glob- al furniture retailer in Tsuen Wan, N.T. Hong Kong - a first- of-its kind installation.


Customers at the furniture retailer draw numbered tickets for access to customer service agents – but until now have had to wait nearby until an agent was ready to see them. The retailer sought to improve cus- tomer service by displaying the next customer service number on screens around the relevant department, and reinforcing this with voice announcements in store, so that shoppers could continue to browse whilst wait- ing to be seen.


Delivering this concept in- volved integrating the ticket printers with the store’s back- end server and the sound sys- tem and to integrate the cus- tomer service announcements with digital signage playback on screens around the store. The global furniture retailer chose SCHOT to deliver a solu- tion. This was the first time SCHOT had integrated digital signage with a ticketing system of this type.


Customers request a ticket from a 10” AVNU PF10H1B-CT all-in-one, multi-touch screen,


which is attached to a ticket printer providing a paper ser- vice ticket. The screen has an embedded BrightSign Built-In DSM (digital


signage mod-


ule), which replays the store’s marketing messages when the screens are not being used to issue tickets. The ticket re- quest is routed to the customer service support queue. When the next agent is available, the customer’s number is displayed on all of the 46 32” - 50” dig- ital


signage screens located


around the store – each one driven by a BrightSign HD223 player. At the same time a voice announcement is played over the audio channel. BrightSign Wi-Fi/Bluetooth enables the connectivity, which controls the system flow. A vis- itor presses for a queue num- ber/ticket on the ANVU in-store kiosk which uses BrightSign Built-In with Wi-Fi to run the request through a router which converses with the server to generate the next number, tell the printer to issue a ticket and relay the new calling number to Customer Service backend sys- tem for internal staff to view. When an agent becomes avail- able, they press a button on this system (which sits on the same network) and a message is delivered to the large format display, which updates and an- nounces the new number.


Optoma impresses with a holographic circus experience


The Roncalli circus, founded in Germany in 1976 wanted to develop the traditional circus experience in an imaginative, creative way. Roncalli’s agency, TAG/TRAUM, in cooperation with


Bluebox, selected Op-


toma as the best solution for this project and installed 11 ZU850 laser projectors for a mesmerising holographic expe- rience.


Roncalli wanted to create


3D holographic images from bright, reliable, long-lasting projectors to fill the circus arena measuring 32 metres wide and 5 metres deep with 360° visibility for the entire audience. Birger Wunderlich at Bluebox stated: “We have been using Optoma projectors for 6 years and have consistently had a very positive experience in price, performance and reli- ability. We needed a high con- trast projector with great co- lours for the 3D effect and the ZU850’s 2,000,000:1 con- trast is perfect for this project." Boasting superior colour per- formance and 360° projection capability, Optoma’s ZU850 model with innovative Mul- tiColor laser technology has assisted in creating a phenom- enal experience for Roncalli circus visitors. Thousands of visitors now enjoy a modern, entertaining twist on the circus experience. With 360° projec- tion of horses galloping around the arena and elephants doing head stands, the Roncalli cir-


cus experience is not one to miss.


The installation was com- pleted using 11 BX-CTA03 long throw lenses allowing the


tertaining holographic footage. Birger Wunderlich at Bluebox said: “We chose to install the Optoma ZU850 projectors be- cause we needed a consistent


of it, and I think they really included it well. Also, in the beginning when they told the story in a new kind of way." Visitors of the Roncalli circus are left mesmerised and in- spired by the effects produced by the Optoma projectors. Kat- ja Burkard, a TV Presenter from Germany stated: "I find the hologram very contemporary – especially the fact that there are no animals involved is very good.


Ticketing machines at a global furniture retailer in Hong Kong, pow- ered by BrightSign Series 3 players


SENSE touch window set to wow Flux


Seloy Live, manufacturer of in- novative interactive glass has an- nounced that its unique SENSE interactive touch window is now being showcased within Lon- don-based technology hub, the Flux


Innovation Lounge. Part- nering with Flux parent compa- ny Engage Works, the renowned full-service creative tech agen- cy, Seloy Live has supplied a SENSE window solution with a mobile phone retail application utilised at ISE 2018 earlier this year.


Seloy Live’s SENSE embeds touch technology securely inside glass, enabling it to also func- tion as a regular window when switched off. A state-of-the-art combination of a transparent insulating glass unit and interac- tive touch functionality, SENSE is available in any size up to 3m x 6m for indoor and outdoor use, with ‘true zero’ bezels and a touch response rate of 5 ms. “We are excited to have the opportunity to partner with En- gage Works, and for our unique SENSE solution to be demon- strated to the myriad visitors to the renowned Flux


Innovation


Seloy Live exhibited at this year’s ISE, at the Amsterdam RAI. Boasting a shop- front window powering innovative POS and mobile phone retail solutions, as well as a SENSE-driven Ghost in the Shell demonstration app, and a transpar- ent/opaque interactive touch-glass prototype combining SENSEwith SHADE.


Lounge,” says Seloy Live COO, Jukka Vänskä. “There’s nothing quite like SENSE on the market, and the retail sector in particu- lar, has already begun to show a huge interest in it. We’re rewrit- ing the rulebook for interactive touch technology by supercharg- ing glass – and now visitors to Flux in London can see what all the fuss is about.” With interactivity secure within the glass – and customisable to work across some or all of the total available area – SENSE is protected from vandalism and weather. It can be washed just like a regular window. Thermal insulation, sound reduction, fire protection and theft resistance functionality are all supported by Seloy Live, and can all be built in to the design phase if required. SENSE has been installed as the world’s first ever see- through, touch-screen storefront in the Kalevala Jewellery flagship store in Helsinki. It was utilised as part of a high-tech immersive popup London event for the Par- amount Pictures release of Ghost in the Shell last year.


© Circus Roncalli


ZU850 projectors to be posi- tioned further away for ultimate flexibility.


Memorable experience


Optoma’s ZU850 projectors bring the Roncalli circus to life, thrilling audiences all over Germany and Austria with en-


light output over the duration of the installation and Optoma has delivered us this on an ex- ceptional level.” Janine Kunze, an actress from Germany stated: "I thought the hologram at the beginning was really great. You actually re- member the circus, especially Roncalli, with horses and dogs, they always used to be part


P8 AV News July 2018


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