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CDEC has appointed Andrew Upton


as Business Devel-


opment Manager. He brings with him almost 10 years of experience in the AV sector, specialising in the design and installation of solutions across multiple sectors, including corporate, local government, defence, health education and places of worship.


In his new role, Upton is tasked


with looking after


CDEC’s non-educational cus- tomers. Upton said: “I am very excited to have joined an award-winning provider of au- dio visual solutions and share their passion for working with customers to make first class solutions.” Toni Moss, Managing Director at CDEC, said: “Andrew will be a great addition to the team. His experience across a num- ber of verticals and his focus on always putting the customer at the centre of everything he does ensures he will be a per- fect fit within CDEC.”


Mersive Technologies is signifi- cantly expanding its footprint in EMEA. It has hired the first two of a projected six-strong customer facing team in the re- gion, headed up by Jeff Meyer, General Manager, EMEA. It has also greatly expanded its distri- bution network with seven new partners in territories where it currently doesn’t have a direct presence.


Jeff Meyer commented, “Mer- sive Solstice wireless collabo- ration and meeting room solu- tions have gained significant traction in Europe already, and we are eager not only to serve


our existing customers


better, but also to reach out to the many potential users that don’t already know us. We plan to have three Regional Sales Managers and three Sales En- gineers in Europe together with a local value added distributor for every market.”


Mersive named Chris Charran as the Regional Sales Manager for the UK and Ireland. He is supported by Martin Shrimp- ton who has been appointed as Sales Engineer. Chris Charran joins Mersive from Kramer Electronics


and has eleven


years’ experience of business development in the UK AV industry. Martin Shrimpton brings significant technical and customer experience of collab- oration


solutions to Mersive,


having spent over 20 years in customer support and sales roles at video conferencing leader Polycom. Jeff Meyer is actively seeking Regional Sales Managers and Sales Engineers to cover DACH, and the French speaking parts of Europe.


CDEC is an award-winning integrator, active in a number of verticals ranging from edu- cation and corporate, to digital signage and retail. As an Elite Reseller for all manufactur- ers in its portfolio, CDEC can confidently offer warranty sup- port and specialised technical knowledge for every product installed.


Andrew Upton the new Business Development Manager at CDEC.


as it relates to broadcast and production for sports. Immedi- ately before joining JE, Ahern was the Vice President of Busi- ness Development for Anthony James Partners (AJP), an AV and design consultancy for professional sports franchises, college campuses, architectur- al firms, commercial develop- ment companies, and public agencies. He also served as Vice President of Sales Sports and Entertainment, for Wave Central, where he carved out a niche for the wireless-cam- era transmission-equipment provider in the rapidly growing professional and college sports markets. His long career also includes nearly 17 years at Ikegami Electronics,


where he held


Joseph Electronics (JE) has hired Christopher Ahern as Director of Business Develop- ment, Sports and Northeast US. In that newly created po- sition, Ahern is responsible for strengthening existing relation- ships, expanding the reach of JE into the broadcast market, and securing project and inte- gration specifications for the breadth of JE's offerings. "In his 24 years in the broad- cast industry, Chris has demon- strated success in developing strong customer relationships by focusing on the clients' specific needs and guarantee- ing that their needs are met throughout the entire process," said JE President John Cleary. "His vast knowledge of our cus- tomer base and his experience as a solution provider make him the perfect choice to provide instant success as we move to expand our reach in this strate- gic area of our business."


progressively higher sales po- sitions and ultimately was re- sponsible for national sports sales, promotion, and demon- stration of broadcast television cameras and monitors to na- tional strategic sports clients such as consultants, systems integrators, mobile trucks com- panies, and professional and college sports stadiums. He be- gan his career at Canon USA's Broadcast Equipment Division as northeast regional sales rep- resentative.


Telestream has announced an expansion of its leadership team, following the creation of its two technology business units in January. Alistair Butler joins the company to serve as Chief Sales Officer, leading the sales organizations for the com- pany’s Media Production and Workflow business unit and its Video Quality Monitoring and Analytics business unit. “Telestream has become the de-facto standard for encod- ing, transcoding, automated workflow and video monitoring solutions. To maintain that po- sition, we must serve custom- ers effectively and efficiently,” noted company CEO Scott Puopolo. “As we move into a new era of OTT video distri- bution, our customers look to Telestream for expertise in previously disparate areas of video production and distribu- tion. Alistair has demonstrated an ability to orchestrate teams with diverse backgrounds and skill sets, which means our customers can expect even more comprehensive support from Telestream in achieving their video delivery and busi- ness goals.”


Christopher Ahern, the new Di- rector of Business Development, sports and Northeast US at Jo- seph Electronics.


Ahern brings significant broad- cast-equipment sales experi- ence to his new role, especially


The move to a single sales team will enable Telestream business units to bring the benefits of its entire portfolio to customers to better improve their business performance. Most recently, Butler served as Head of Cisco Systems’ Service Provider Services business in the Americas, orienting the or- ganization around high-growth segments and increasing off- shore and portfolio capabili-


ties. Prior to that, Butler held sales leadership roles at Cisco Systems with a track record of growth, turnaround, and value creation in competitive global markets. He began his career at Motorola in the UK. Butler holds an MA in Orga- nizational Change Leadership from Columbia University in New York, NY, and a BSc in Information Technology and Geology from the University of Leicester, UK.


Alistair Butler joins Telestream as Chief Sales Officer.


ment, Paul Johnson said: “The team at Satore are truly inspi- rational. They number painters, filmmakers, producers, tech- nologists, sound and motion experts and a range of other artists, meaning that I can push my creative thinking to the limit and execute ideas with a team that understands how to craft experiences that are un- matched in every respect.


Satore Studio has appointed Paul Johnson as its Architectural Lighting Director.


Officer and President of Avid. “Avid has earned a strong and unique position in today’s large and growing market for media technology.”


Kramer Electronics has promot- ed Clint Hoffman, Chief Oper- ating Officer and Chief Growth Officer, to the role of Chief Ex- ecutive Officer of Kramer Elec- tronics US. His new position takes effect immediately. Hoffman joined Kramer USA in 2001 as VP Marketing for Kramer US, driving all brand- ing, public relations, adver- tising, promotions and cam- paigns, social media and trade show activities in the US mar- ket.


Satore Studio has appointed Paul Johnson as its Architec- tural Lighting Director. Paul will oversee all lighting projects –


temporary and permanent


– developed by the studio. His remit will be to provide lighting strategies and solutions that in- terpret and deliver briefs from a creative and practical perspec- tive while meeting the stringent health and safety standards of local and global policies. He joins Satore Studio from HARMAN International (the Samsung-owned audio tech- nology business) and Martin by HARMAN (a subsidiary of HAR- MAN International focusing on visual tech), where he held se- nior account manager/channel manager roles. He brings more than 10 years of experience to his role at Satore Studio, having worked on projects for the likes of Sadler’s Wells, the Royal Al- bert hall and Wembley Arena. He has also provided lighting solutions for the likes of Ice- landic avant-rock band Sigur Rós alongside Lighting Director Bruno Poet and Glastonbury’s John Peel stage with lighting designer Cate Carter.


Paul will report into Satore Studio’s Founder and Creative Director, Tupac Martir who said “To have someone of Paul’s calibre is a brilliant comple- ment to the work we craft here at Satore, adding to the mix of traditional and tech-first


art-


ists at the studio. His lighting design background and knowl- edge of the industry represent a valuable addition to the team, especially at a time when the EU is discussing making huge changes to its lighting regula- tions.”


Commenting on his appoint-


Avid has announced changes in its executive and senior leader- ship teams, including the ap- pointment of its new Chief Fi- nancial Officer and the creation of the Chief Legal and Admin- istrative Officer role, as well as several strategic appointments across product development, supply chain management and a number of key corporate functions. These changes are designed to enhance Avid’s op- erational capabilities to better position the Company to drive growth and improve business performance.


Ken Gayron has joined Avid in the role of Chief Financial Officer and Executive Vice President. With substantial ex- perience in software and tech- nology, Mr. Gayron worked half of his career in senior finance management for public compa- nies helping to drive cash flow, profitability and enterprise val- ue, most recently having served as CFO and interim CEO for Numerex, playing an integral part of the leadership team that led that company’s sale to Si- erra Wireless. Mr. Gayron’s re- sponsibilities include finance, accounting, treasury, indirect procurement, corporate devel- opment and investor relations. Brian Agle, who held the po- sition of CFO and SVP since December 2016, has departed Avid to pursue other interests. “I’m excited to welcome Ken and anticipate that his experi- ence, skills and management style will quickly sharpen Av- id’s focus and execution while helping to improve the out- comes for the Company, our customers


and partners, as


well as our shareholders,” said Jeff Rosica, Chief Executive


Prior to this appointment, Hoffman was named as COO (August 2016) and CGO (May 2017) at Kramer Electronics USA. “Clint is a seasoned and trusted leader which makes him an obvious choice for CEO of our US office,” said Dr. Jo- seph Kramer, Founder and CEO of Kramer Electronics. “I am confident that with Clint at the helm of our US office we will strengthen our position in the US market and accelerate business processes,” added Kramer. “I am deeply honoured to be entrusted with such re- sponsibility,” said Hoffman. “As someone who has dedi- cated his


professional career


to the Pro AV industry, and to Kramer in particular, I am in- credibly motivated. We have many opportunities ahead of us and I’m fortunate to help lead the way,” added Hoffman. Hoffman is a well-known figure in the American Pro AV market due to his advisory and volun- tary roles as an adjunct faculty member of AVIXA (formerly In- foComm International) and as Chairman on AVIXA's Member- ship Committee. Hoffman also recently completed a long-term appointment with the Interna- tional Communications Indus- tries Foundation Board and was inducted into SCN magazine’s Pro AV Hall of Fame.


Clint Hoffman, Chief Operating Officer and Chief Growth Officer, to the role of Chief Executive Offi- cer of Kramer Electronics US.


P12 AV News September 2017


AV News July 2018 P15


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