remedying both these concerns, the alarm encouraging removal from the kill switch and storage in a locker away from the elements. The product’s packaging itself is a PVC/nylon branded drawstring bag likely to be retained by the user for ongoing product storage when not in use and leaving very little of the original packaging to recycle.


Lifecord has a recommended retail price of £89.95. It is intended as an affordable after market safety product for both commercial and leisure sectors of the marine industry, to include existing boats and new build, with the intention of widely appealing to OEM’s and insurance companies alike. Not only does it provide for added benefits over existing kill cords, but the very core of the product fundamentally remains a tethered kill cord offering the preferred solid state connection between pilot and kill switch.


In May 2018 the specialist marine insurance company GJW Direct showed their support for Lifecord and teamed up with Cordsafe to assist in promoting its widespread adoption by offering a 10% insurance premium discount to all new Lifecord purchasers. Jeremy Entwistle from GJW Direct commented, “Promoting safety at sea is important to us. Lifecord is a new product offering powerboat owners a safer alternative to traditional kill cords. If people do forget to connect them, the sensor in the Lifecord device acts as a back-up measure”.


Cordsafe has already been approached by a leading lifejacket manufacturer where talks were ongoing at the time of going to press with regards to making their lifejackets ‘Lifecord ready’ by sewing the lifejacket key into a webbing anchor point during manufacture.


Lifecord has received rave reviews from several publications to date. Powerboat & RIB magazine described Lifecord as a “low cost, simple yet highly effective piece of safety kit”. Motorboat & Yachting magazine described the product as ‘the best £100 you’ll ever spend’ and quoting “This is as simple as it is brilliant. In fact its affordable pricing and ability to fit any make and model of boat means it should become the kill cord of choice for every sports boat owner and manufacturer”, adding “in time we hope it is as common place as the seat belt alarm in your car”.


Lifecord is available to order through its distributor Landau UK - telephone: +44 (0) 1489 577588 or web site: https://www.landauuk.com For further product information or any other type of enquiry please visit https://www.cordsafe.co.uk


The Report • June 2018 • Issue 84 | 53


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