MEMBER ZONE


Reasons why you need media training and need it now


In these days of ever faster-moving communications, a company can find itself in the media spotlight very quickly, for a variety of reasons. If it happened to your business, would


you be prepared to be interviewed for radio, television or newspapers? Giving a poor interview, or refusing to comment at all, can be extremely damaging. Media training will help


you understand how journalism works, and how a company’s handing of the media can make or break its reputation. With the right approach, a negative story can even be turned into a positive one. Maybe your company isn’t getting


Media training will also improve the way


you communicate in many other important areas of work, such as giving presentations, addressing staff meetings, and handling difficult conversations with colleagues or clients.


‘Training


will enable you to tailor


appropriate media’


enough media attention, and you want to raise your profile with some good coverage. Training will enable you to tailor your message to the appropriate media, and deliver it in a confident and personable manner.


your message to the


We’re not forgetting the social media – who could? They can be great for promoting a business, but what if someone posts a critical comment or false rumour about your company, and it spreads like wildfire? In this day and age it’s vital to know the


right way to respond. Bowater Communications


offers media training and is


led by Alexis Bowater who has a wealth of experience in both


conducting live interviews, being interviewed herself on national television, radio and in print.


For more information visit www.bowatercommunications.co.uk


Dorcas Media celebrate five successful years


Chamber member Dorcas Media is celebrating five years in business. The independent based PR and marketing company has set out a niche market on the global stage, and advises local companies in media coverage looking to export overseas. Kevin Kelway, Managing Director at Dorcas


Media, was the News Editor of B2B business magazine Business i Devon, before going on to be PR and Marketing Manager for A4e South West for three years. He was also the Marketing Manager for Outset


Plymouth that worked with new SMEs, and coordinated the programme’s submission in winning the UK’s national BIS Enterprising Award for Promoting Enterprise, and a Euro Award, during Global Entrepreneurship Week in Cyprus, at the first ever assembly by the EU Commission. Kevin won the Sheila McKechnie Foundation


– Campaigner of the Year, for People & Place Award for his PR campaign in saving Plymouth’s iconic Tinside Lido, and was presented the honour at the House of Lords in 2016. Kevin set up Dorcas Media five years ago


with his partner Ian Fleming. Dorcas Media specialises in reputation management, crisis management, advising


Kevin Kelway


businesses in PR, media engagement, social media, and well known in both protecting and enhancing businesses he works with.


Visit www.dorcasmedia.com CHAMBER INSIDER


Name: Lisa Glendenning Job Title: Events Manager


Lisa joined Devon Chamber at the end of last year, in mid-December, and has had a hectic few weeks since then picking up the reins on the Chamber’s diverse events programme and diving into planning 2018’s busy programme. Within days of starting her new role, Lisa was looking at a new venue for the Chamber’s Spring Conference, so she really hit the ground running.


Tell us about yourself I was born in Ashford, at the edge of Heathrow Airport and moved extensively throughout the country with my family. I went to university in Buckinghamshire and studied Music Industry Management and Live Production, learning how to put on world tours and festivals. I have lived in Plymouth since 2008, and


undertook a variety of roles with Plymouth City Council, including project and contract management for projects such as the Plymouth Life Centre and the History Centre. I am also a dog lover and recently became the proud owner of two Schnauzer puppies!


Tell us about your role I was interested in the role at the Chamber because I could see there were lots of areas where my previous experience could be utilised. I have had a lot of experience of joining projects and getting straight to the nub of what needs doing, collating information and planning the way forward. I have worked a lot in change management and it seemed to me that this kind of skill would be useful, particularly as the Chamber is currently engaged in modernising its services and offer to members. At present, the Chamber is very actively


engaged in building new relationships with partner organisations and looking at ways of engaging better with its members and I believe that an interesting events programme is at the heart of getting people talking to each other and ultimately, growing their businesses. The Chamber is interested in organising more


events where members are exposed to the fabulous variety of business and industry we have in the region, taking in different sectors and geographical areas. The ways in which we all do business is moving forward at such a pace, it’s an exciting time to be engaging with it!


Email: lisa.glendenning@devonchamber.co.uk Tel: 01752 220471


March/April 2018 Chamber Profile 27


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