as an expert and selected you to present. However, if done poorly, speaking at conferences or events may have the exact opposite effect. I have seen many people who are very knowledgeable in their field flounder onstage because they have no idea how to speak effectively to an audience. If you are currently speaking or


considering it, these tips will help ensure you make a great presentation and a positive impression. • Plan out your presentations—key points, talking points, next steps.


• Use video to evaluate your performance, mannerisms, presentation speed.


• Get another “honest” opinion— have a professional review and make recommendations on presentation and your style.


• If taking questions, never do so as an ending . . . it will likely diminish your presentation. Always take questions before you wrap up with your summary and takeaways.


• Learn how to title your presentations and how to effectively pitch them. Tese are just a few key points that


will make you a beter speaker. Tink about how you feel aſter hearing most speakers. Remember, it is not about being remembered; it is about being remembered POSITIVELY!


Get interviewed on radio shows and podcast Podcasts are typically a niche-driven industry, making them a great way to get your message across to a large amount of people while building your own audience. I have found that radio show or podcast hosts are always looking for interesting and engaging guests. Remember, if you can make them look good to their audience, they will want to have you back on the show and will be likely to refer or promote you. I recommend identifying shows that will help you directly reach


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your target or that you can leverage the exposure for your own marketing. You can usually find contact information, such as email addresses, on the show’s website, or via podcast or online radio show services. Te host will want to know why you would be a great fit for the show, and be confident that you can deliver. So know your pitch and make certain to be reliable. You can often contact a radio show


host through Twitter, Facebook or other social media outlets or try contacting past guests who have been on the show to find out how they went about achieving an invite. When you do get the booking, make


sure to promote it through your marketing channels, press releases, and social media. Te show host will appreciate the exposure and it will build credibility with those with whom you are already connected. Aſter you have been a guest on a


radio show or podcast, have spoken at a conference or alongside a reputable speaker, or have had your work published by a trusted outlet, you should share the experience on your website and social media accounts via video clips, photos, and testimonials. Just make sure you have permissions for what you share. If using names or testimonials, make certain to get permission, and always thank anyone who helped you in the process or hosted the event. Being seen as an industry leader


or subject matter expert has many advantages and it typically does not happen without planning and work on your part. These are a few very effective ways to increase your connections and build credibility quickly within your industry. If you truly want to boost your image as an expert, then begin with the end in mind. Develop a plan and implement it consistently. Seek out opportunities to collaborate, and be consistent and reliable. ❚


datia focus 49


Tom Fulmer, CPCT, is the Vice President of Business Development for National Drug Screening, Inc., a nationwide leader in employer drug testing and


top provider of TPA drug testing and MRO software and services. Since transitioning into the drug testing industry in 2015, he has received numerous certifications and awards. Tom regularly conducts training programs for collectors, supervisors, and sales and customer service teams. Prior to joining NDS, Tom was a professional speaker and the owner of a corporate training company. For questions or training requests, contact Tom at 866.843.4545 or tom@nationaldrugscreening.com.


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