News
THIRD OF EVENT ATTENDEES WILLING TO TRAVEL TEN HOURS TO INTERNATIONAL EVENTS
Despite a recent poll saying 58% of domestic attendees want to keep journeys time to less than an hour, international travellers are far more flexible with 32% willing to travel ten hours. The figures, which come from a poll taken amongst 120 Barbican clients clearly show that whilst distances need to be kept short for domestic events people are far more open minded when it comes to going abroad.
Ten hours plus travel is great news for international events coming into London. It puts so much of the world in our catchment area, particularly when you realise that 52% were willing to travel more than 6 hours,” comments the Barbican’s head of events, Jackie Boughton. “What’s more, with the Barbican’s superb links to London’s international airports – which will improve further with the opening of the Elizabeth Line – we are perfectly placed to host events from all over the world.”
In particular, the Barbican is popular with international association events amongst which enquiries have been increasing as the venue has highlighted the benefits of its location, artistic and cultural links. The Barbican is capitalising on this popularity by contracting Jamie Ades as Head of Associations to further increase its foothold in the market.
The research was conducted amongst more than 120 Barbican clients during Autumn 2017. 53% of respondents were corporate bookers, 21% association and 26% agency.
The Barbican is one of the world’s leading conference and international arts venues. Located in the City of London, it is capable of holding meetings from 10-2,000 delegates in its fully equipped concert hall, theatres, conference suites and boardrooms. Barbican Business Events brings together the venue’s expertise in the arts and corporate meetings.
Built as part of London’s Barbican development and officially opened in March 1982 by HM Queen Elizabeth, unlike many other venues, Barbican was specifically built with the dual purpose of holding conferences and arts events presenting a
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diverse range of art, music, theatre, dance, film and creative learning.
The Barbican’s Business Events team contributes to the venue’s future success. To make the most of the Barbican’s rich culture and heritage, Barbican Business Events was created to bring together their expertise in three very different areas – the arts, creative learning and corporate business. This approach to corporate events is based on stronger, more in- depth partnerships with their artistic, creative learning and development teams in order to bring more creativity and rich content to events.
The Barbican provides a vibrant and inspiring venue for corporate events, conferences, meetings and entertainment. The venue is capable of holding meetings from 10-2,000 delegates in spaces including a concert hall, theatres, a boardroom and conference suites that can accommodate 10-170 delegates and can be adjusted using sound proofed sliding. As part of its wider investment strategy, the Barbican spent £2.2m on a significant refurbishment throughout the Centre in the summer of 2016 including its Frobisher rooms and Level 4. The focus of the Frobisher refurbishment is designed to create an even stronger connection between the Centre’s main conference and meeting facilities and its arts spaces.
The diverse meeting spaces at the Barbican include:
• Barbican Hall. • Barbican Theatre. • Three cinemas. • The Garden Room. • The Conservatory.
• The Boardroom. • Frobisher Suite. • Various meeting and conference rooms. • Foyers.
About the Barbican A world-class arts and learning organisation, the Barbican pushes the boundaries of all major art forms including dance, film, music, theatre and visual arts. Its creative learning programme further underpins everything it does. Over 1.1 million people attend Barbican events annually, hundreds of artists and performers are featured, and more than 300 staff work onsite. The architecturally renowned centre opened in 1982 and comprises the Barbican Hall, the Barbican Theatre, the Pit, Cinemas One, Two and Three, Barbican Art Gallery, a second gallery The Curve, foyers and public spaces, a library, Lakeside Terrace, a glasshouse conservatory, conference facilities and three restaurants. The City of London Corporation is the founder and principal funder of the Barbican Centre.
The Barbican is home to Resident Orchestra, London Symphony Orchestra; Associate Orchestra, BBC Symphony Orchestra; Associate Ensembles the Academy of Ancient Music and Britten Sinfonia, and Associate Producer Serious. Its Artistic Associates include Boy Blue Entertainment, Cheek by Jowl and Michael Clark Company. International Associates are Royal Concertgebouw Orchestra of Amsterdam, New York Philharmonic, Los Angeles Philharmonic, Gewandhaus Orchestra Leipzig and Jazz at Lincoln Center.
Find us on Facebook | Twitter | Flickr | YouTube For further press information about the Barbican’s Business Events, please contact via: 01285 648248 or:
adam@soaringww.com
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