Next Menu Feature
THE DIGITALISATION OF THE HOSPITALITY INDUSTRY
GUEST POST
Digital technologies are advancing exponentially and the costs of adopting such technologies are steeply falling. Established restaurant chains have been looking to digitalise their venues for quite a while now and are currently rolling out digital menus and self service solutions globally in both table service and counter service venues. Chains like McDonalds, KFC, and Wendy’s are testament to how digital solutions add value to the counter service venue, both by reducing costs and elevating the customer experience. Even down to table service venues – for example the Four Seasons restaurant embraced digital menus in order to give their customers an immersive journey into the history of their wide range of wines.
Here at NextMenu we are not surprised at the rise of interest in digital solutions from hospitality venue owners. Since technology has proven its value in so many other industries we have been waiting quite a while for this technology breakthrough, and now that it is here; how can we make use of it? What does it do?
First of all, the restaurant industry needs specialist tech companies to provide such solutions affordably. These should be provided as a seamless service that restaurants can use simply out of the box. Restaurants have to focus on their customers and have little resource left to build and operate complex technology systems. Fortunately, we are able to offer much of this, at prices tailored to usage and size of your business.
Currently we are focusing on rolling outstandardised self-order and self-pay kiosks, meeting criteria’s imposed by your venue such as order and payment processing, POS integration, upsell features, allergen and calorie information.
28 DECEMBER 2017
Our systems come with a backend portal so that you can change or remove items from the menu with ease, add discounts, run loyalty campaigns and see real time data from your venue.
With the ability to quite literally ‘Drop in, Plug In, and Go’ NextMenu kiosks can run seamlessly side by side with traditional POS terminals, operated by staff members. Our kiosks are suitable for any deployment, from the smallest deli to the largest counter service chain.
Seen as one of the best ways to win over millennials (the most influential customer in the fast food sector) self-order devices and touch-screen technology have been incorporated by some of the leading QSRs and Food-To-Go specialists. Although Self- Order Systems are considered right now a trendsetting option only few have, it will soon become a must and in the hospitality industry one cannot afford to stay behind.
Premium Free-Standing Kiosk
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